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The Folklore Edit

The latest global retail news, trends and wholesale insights.

Earn rewards when you refer a retailer to The Folklore Connect

Invite retail stores to The Folklore Connect and earn credits towards your subscription

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Unlocking Success Together: How to Earn Rewards With Connect Retailer Referrals

In the News: Funding Fashion Shows, Improving Supply Chains, Reaching Latinx Consumers and more

Get all the latest headlines, events and announcements in the world of fashion and wholesale retail

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In the News: Funding Fashion Shows, Improving Supply Chains, and Reaching Latinx Consumers

The Top Holiday Home Decor Trends

Key product categories within the homeware and decor space that are perfect for the holidays

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The Trend Report: The Top Holiday Home Decor Ideas for the Festive Season

Interview with Martha J Nieto, founder of Latinx-owned brand The Lulo Project

Celebrating Hispanic Heritage Month with the designer, who shares her inspirations and brand ethos

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Designer Martha J Nieto on Creating the Feeling of Home With The Lulo Project

How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

Insights into the steps some wholesale fashion brands are taking to optimize their operations and...

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How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

5 Marketing Tips to Prepare Your Brand for the Holiday Season

Key steps for wholesale brands to successfully market products and attract retailers for the fest...

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5 Marketing Tips to Prepare Your Brand for the Holiday Season

The Folklore Connect Debuts at Paris Fashion Week, Showcasing Global Designers

The event will present 10 diverse designers and give retailers access to brands they otherwise wo...

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The Folklore Connect Showroom to Make its International Debut at Paris Fashion Week

How to Master the Post-Market Follow-Up and Build Lasting Relationships

Discover the best practices for nurturing new client relationships after a market meeting or trad...

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How to Master the Post-Market Follow-Up and Build Lasting Relationships

Inside The Folklore Connect’s Second Seasonal NYFW Showroom

The four-day event showcased the Spring/Summer 2024 collections of 15 diverse and sustainable brands

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Inside The Folklore Connect’s Second Seasonal NYFW Showroom

Fruché’s “Ode to Gabo” Collection Is a Tribute to Family and Simplicity

A deeply meaningful and visually stunning line of clothing inspired by childhood memories, and th...

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Fruché’s “Ode to Gabo” Collection Is a Tribute to Family and Simplicity

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