BLOG

The Folklore Edit

The latest global retail news, trends and wholesale insights.

The Top Holiday Home Decor Trends

Key product categories within the homeware and decor space that are perfect for the holidays

Read more

The Trend Report: The Top Holiday Home Decor Ideas for the Festive Season

Interview with Martha J Nieto, founder of Latinx-owned brand The Lulo Project

Celebrating Hispanic Heritage Month with the designer, who shares her inspirations and brand ethos

Read more

Designer Martha J Nieto on Creating the Feeling of Home With The Lulo Project

How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

Insights into the steps some wholesale fashion brands are taking to optimize their operations and...

Read more

How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

5 Marketing Tips to Prepare Your Brand for the Holiday Season

Key steps for wholesale brands to successfully market products and attract retailers for the fest...

Read more

5 Marketing Tips to Prepare Your Brand for the Holiday Season

The Folklore Connect Debuts at Paris Fashion Week, Showcasing Global Designers

The event will present 10 diverse designers and give retailers access to brands they otherwise wo...

Read more

The Folklore Connect Showroom to Make its International Debut at Paris Fashion Week

How to Master the Post-Market Follow-Up and Build Lasting Relationships

Discover the best practices for nurturing new client relationships after a market meeting or trad...

Read more

How to Master the Post-Market Follow-Up and Build Lasting Relationships

Inside The Folklore Connect’s Second Seasonal NYFW Showroom

The four-day event showcased the Spring/Summer 2024 collections of 15 diverse and sustainable brands

Read more

Inside The Folklore Connect’s Second Seasonal NYFW Showroom

Fruché’s “Ode to Gabo” Collection Is a Tribute to Family and Simplicity

A deeply meaningful and visually stunning line of clothing inspired by childhood memories, and th...

Read more

Fruché’s “Ode to Gabo” Collection Is a Tribute to Family and Simplicity

In the News: The Folklore’s NYFW Showroom, Nairobi’s Eco-Fashion Scene and More

Stay up to date on the latest headlines, events and announcements in the world of fashion and who...

Read more

In the News: The Folklore’s NYFW Showroom, Nairobi’s Eco-Fashion Scene and More

The Case Study: V.BELLAN’s Successful Wholesale Expansion into Bergdorf Goodman

Since joining the Connect platform, the jewelry brand has launched online and in-store at Bergdor...

Read more

The Case Study: V.BELLAN’s Successful Wholesale Expansion into Bergdorf Goodman

×