Discover & Shop Global Diverse Brands in One Place
The Folklore Connect is 100% free to retailers. Our wholesale marketplace provides access to seamlessly discover and shop premium fashion, apparel, accessories and beauty brands from around the world.
You're in good company
From global department stores to niche boutiques, retailers of all sizes use The Folklore Connect to discover brands that customers love
Wholesale solutions to suit your business
Connect for Boutiques
An all-in-one wholesale marketplace for small-to-medium boutiques to discover and shop global fashion and lifestyle brands.
Discover 300+ premium fashion and lifestyle brands
Find the brands that meet the demands of today's conscious consumers
The Folklore Connect enables retailers to discover a curated selection of the most diverse and sustainable brands on the planet in one location and provides a pathway into the world of conscious commerce.
Shop by Brand
Browse our entire collection of brands using our easy to filter brand discovery marketplace
Shop by Category
Browse our entire collection of products using our easy to filter product discovery marketplace
Get free shipping on all orders to all destinations around the world
Place wholesale orders by simply adding products to cart and checking out
Review, manage and track the fulfillment and delivery status of all orders in one place
Submit payment for orders with debit or credit cards
Standard ACH Payment
U.S. retailers may use Standard ACH payment processing
Send messages to brands using our internal messaging system
Host video and audio meetings with brands using our internal video chat system
Submit digital and physical appointment scheduling requests to brands
Live Support Chat
Reach a member of our support team through live chat to receive assistance
Access to videos, written guides and a detailed help center
One destination to discover all categories
How much does it cost to join as a retailer?
It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.
What type of brands are using the platform?
The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.
All brands on our platform are either based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.
There are a number of other factors we consider when vetting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally.
Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.
What goes into evaluating retailers that apply?
There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.
What if I am already working with brands sold on your platform?
Brands can invite their current retail partners to have their application fast tracked using a special retailer invite link. Being invited by a brand using the platform will increase your chances of acceptance dramatically.
Get started with The Folklore Connect
Connect for Boutiques
Access the wholesale marketplace and order management tools for small-to-medium size retail boutiques
Custom wholesale buying and brand discovery support for large enterprise multi-brand retailers