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The Folklore Edit

The latest global retail news, trends and wholesale insights.

ow to Shop Wholesale on Connect as a Retailer

A step-by-step guide to shopping wholesale as a retailer on The Folklore Connect

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The Folklore Guide: How to Shop Wholesale on Connect as a Retailer

The Report: Top Beauty and Skincare Trends to Look Out for in 2024

Discover the rising beauty products and trends that are set to grow in the new year and beyond

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The Report: Top Beauty and Skincare Trends to Look Out for in 2024

Vanessa Bellan V.Bellan Wholesale Webinar

The designer behind the New York jewelry brand shares her journey into wholesale retail in our la...

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V.BELLAN’s Vanessa Bellan: How I Landed My First Retail Partners

The Power of Wholesale Platforms: How Brands Can Maximize Sales and Visibility

Explore some of the advantages that wholesale platforms and digital showrooms like Connect bring ...

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The Power of Wholesale Platforms: How Brands Can Maximize Sales and Visibility

Style Meets Sustainability: The Eyewear Brands Embracing the Green Revolution

Explore the rise of sustainability in eyewear, the key players leading the charge and the valuabl...

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Style Meets Impact: The Eyewear Brands Embracing Sustainability

What Is a Line Sheet? How to Create a Wholesale Line Sheet

A step-by-step guide to creating a well-crafted line sheet and ensure that your collection is pre...

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What Is a Line Sheet? How to Create a Wholesale Line Sheet

How to Set the Right Prices for Your Products

A guide to creating a profitable pricing strategy that aligns with your business goals and resona...

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Profitable Pricing Strategies: How to Set the Right Prices for Your Products

Seamless Collaboration: Using Virtual Appointments and In-App Messaging on Connect. Photo by Diva Plavalaguna/Pexels.com

Connect with partners effortlessly and foster collaboration with our key communication features

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Wholesale Appointments: Using Video Chat and In-App Messaging for Wholesale

How to Approach Retail Buyers and Get Your Product Into Stores. Nordstrom NYC; image by George Chinsee/WWD

Key steps to take to grab the attention of a retail buyer and get your product in stores

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How to Approach Retail Buyers and Get Your Product Into Stores

Wholesale Decoded: The Key Terminology Every Brand Should Know

Demystifying the key terms and jargon of the wholesale language that all industry players need to...

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Wholesale Decoded: The Key Terminology Every Brand Should Know

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