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The Folklore Edit

The latest news, topics, trends and insights to help support your wholesale business.

5 Planning Strategies for a Successful Black Friday and Cyber Monday

The holiday shopping season is a great opportunity for your retail business to end the year strong

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5 Planning Strategies for a Successful Black Friday and Cyber Monday

The Spring/Summer 2023 Trends to Know From Lagos Fashion Week

Get ahead with our guide on the key SS23 fashion trends for the new season

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The Spring/Summer 2023 Trends to Know From Lagos Fashion Week

5 Tips to Prepare Your Inventory and Curate Your Retail Store for the Holiday Season

Plan ahead, create a gift guide and other ways to get your retail store ready for the festive season

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5 Tips to Prepare Your Inventory and Curate Your Retail Store for the Holiday Season

The Expert Guide: How to Scale Your Wholesale Business Using the Folklore Connect

The Folklore’s founder and CEO on how to benefit from the tools and support the technology platfo...

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The Expert Guide: How to Scale Your Wholesale Business Using the Folklore Connect

The Folklore Connect Guide to the 2022 African Fashion Week Calendar

The most anticipated runway shows, designers, and new collections to look forward to

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The Folklore Connect Guide to the 2022 African Fashion Week Calendar

7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

Be the first to see their latest collections in our exclusive Lagos Fashion Week Digital Buyer’s ...

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7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Bring your business to the attention of retailers with these marketing tips to boost your brand’s...

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5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

An exclusive preview of the latest collections from leading Nigerian brands

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Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

5 Ways Brands Can Optimize Their Digital Showroom to Attract Retail Buyers

How to stand out from the crowd and get your products to shine on the virtual stage

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5 Ways Brands Can Optimize Their Digital Showroom to Attract Retail Buyers

The Expert Guide: How to Prepare for a Successful Market Season

A merchandiser on the ins and outs of preparing for wholesale market appointments

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The Expert Guide: How to Prepare for a Successful Market Season

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