The global movement for brands to learn, connect, sell and thrive as a community
A membership with The Folklore provides brands with technology, education, and community resources to grow their business and better connect and collaborate with consumers, retailers, and service providers
Technology
Software and marketplace tools helping brands manage their consumer and wholesale business, source talent, and access capital
Education
Access to exclusive content library featuring business guides, videos, and downloadable templates, plus invites to webinars and workshops
Community
Experience monthly online and in-person mixers, dinners, co-working retreats, and interact with other brands using our digital community forum
“I love how much The Folklore is advocating for the brands they bring on. It’s such a great opportunity to get my brand in global markets.”
Emefa Kuadey, ISRAELLA KOBLA
Seamless technology for you to manage and scale your business
Essential and easy-to-use software and marketplace technology to help brands build and manage their wholesale storefront and operations, source and hire freelancers and manufacturers, and apply for purchase order financing and working capital loans.
Gain the knowledge to grow your business to new heights
Providing brands with a place to access educational materials that will sharpen their business skills. Our exclusive content library features business guides, videos, and downloadable templates. While our webinars and workshops provide hands on expert guidance.
Expand your tribe through private community events and digital forums
Gather with like-minded people at monthly online and in-person community mixers, dinners, co-working retreats, and panels. Join our private WhatsApp group to meet new people, share resources, and participate in engaging discussions. Gain access to a community that is dedicated to supporting your goals.
Brand FAQs
What is The Folklore?
The Folklore is a global membership community for independent brands to learn, connect, and sell. We provide global brands with marketplace technology, education, and community resources to grow their business, while enabling consumers, retailers and service providers to better discover and support emerging brands.
The company’s software and marketplace technology help global brands manage and grow their consumer and wholesale businesses, source talent, and access capital, while enabling retailers and service providers to discover and work with a more diverse and global network of brands.
In addition to technology, brands have access to educational content and community events designed to help navigate their business from inception through the growth stage. Monthly in person and digital programming and community groups are designed for brands to connect, support, and build together.
What type of brands can be members?
The Folklore serves small to medium size independent consumer goods brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby.
What comes with membership?
The Folklore provides brand members with technology, education, and community to grow their business and better collaborate with business partners. Brands can submit an application online to become a member of The Folklore and gain access to our software and marketplace technology, as well as our education and community resources.
With a single login, brands have access to The Folklore Shop, an e-commerce marketplace to connect with global consumers, The Folklore Connect, a wholesale management software and B2B marketplace, The Folklore Source, a vetted freelancer and manufacturing talent marketplace, The Folklore Capital, a loan matchmaker for PO financing and working capital, and The Folklore Hub, a resource center with exclusive educational content and business guides.
On The Folklore’s technology platform, brands can invite existing and potential retailers to shop their digital wholesale showroom and manage all wholesale order processing, payment, fulfillment, and retailer communications in one place. Brands can also search for, hire, and communicate with vetted freelancers and manufacturers on commissioned projects. In the recourse center, brands can view exclusive business guides, industry insights, video tutorials, downloadable templates, and recorded webinars.
The Folklore members have access to attend monthly live webinars, quarterly workshops, and join digital Whatsapp community groups. Brands can also take part in monthly in person events, including community mixers, community dinners, co-working retreats, and panel discussions. Members can learn about and register to attend events by logging into the platform.
How much does membership cost?
Brands must buy a membership plan to access our platform and resources. All members can try out The Folklore using our 14 day free trial. The three membership plans include:
The Folklore Essentials: $39/Month or $375/Annually
The Folklore Plus: $1,800/Annually or $1,075/Bi-Annually (invitation only)
The Folklore Premium: $3,700/Annually or $2,175/Bi-Annually (invitation only)
How do brands become members?
Brands can apply for a membership by filling out an application. After being accepted, brands will create a password, select a membership subscription, and complete a short self-service onboarding process.