Grow Your Wholesale Business

The Folklore Connect is an online wholesale management platform for diverse brands around the world to scale their wholesale business through simple sales technology and be discovered by global retailers.

Prepare For Market

A simple way to create a digital showroom, upload and organize product offering, and prepare for market appointments.

Streamline Sales

An all-in-one platform to set sales terms, receive and manage wholesale orders, and easily accept and receive payment.

Be Discovered

An opportunity to be discovered by the best global retailers on the planet without attending market weeks.

I love how much The Folklore Connect is advocating for the brands they bring on. It’s such a great opportunity and I want to get my brand in the U.S. market


I can grow with The Folklore Connect because it’s dedicated to helping diverse brands become global and that is very essential to me.

Nelly Hagan-Deegbe, Duaba Serwa

This partnership really allows us to tap into the fashion-forward women’s market [...] and we are grateful to The Folklore Connect for facilitating this partnership

Elorm Amankwa, Bôhten

Create an attractive wholesale showroom quickly and easily

Standard line sheets and order forms are a thing of the past. With Connect you can simply bulk upload your product details, create a virtual profile that accurately tells your brand’s story, and supply buyers with access to the information they need to foster a successful partnership.

You’re in good company

Join a community of diverse brands around the world that are shaping the future of retail, including:

Manage your entire wholesale business on one platform

Stay organized and avoid missed opportunities by accepting and keeping track of all of your retail partners, wholesale orders, and payments in one central and easy-to-use platform that will increase efficiency and provide better opportunities to grow your wholesale business.

Key Features

Product Management

Bulk Product Upload

Bulk import multiple products at one time through our CSV product upload feature

Product Videos

Add videos to product listings to provide more detailed angles and motion

Product Exports

Export product details on to a CSV file to make bulk updates of have a copy on file

Inventory Tracking

Track inventory levels for on hand stock to prevent from overselling or track and set product order maximums

Line Sheet Generation

Use smart collections to generate a downloadable pdf line sheet to share offline

Order Management

Receive orders

Receive wholesale orders from existing or new retail customers directly in your dashboard

Order Creation

Manually create orders to send to retailers for their review and payment

Receive Payment

Accept card, ACH, bank and check payment from retails and get paid out to your connected back account

Order Management

Review, manage and track the fulfillment and payment status of all orders in one place


Generate Shipping Docs

Purchase and download shipping labels, and download commercial invoices

Schedule Shipping Pick-ups

Request courier pickups for orders ready for shipment

Shipment Tracking

View shipping tracking information in real time to stay updated with the status of delivery


Card Processing

Offer all retailers the abilitiy to pay for orders by debit and credit cards

Standard ACH Processing

Offer U.S. retailers the ability to pay for orders by Standard ACH

Check Payments Processing

Offer U.S. retailers the ability to pay for orders by check

Wire Transfers/EFT

Offer U.S. retailers the ability to pay for orders by Wire Payments/EFT


Inbound Retailer Messaging
Receive and respond to any inbound messages from any retailer using the platform

Appointment Scheduling
Receive and review digital and physical appointment scheduling requests from retailers

Video Chat
Host video and audio meeting directly on the platform with any retailer that requests it


Live Support Chat
Reach a member of our support team through live chat to receive assistance

Resource Marketplace
Access to videos, written guides and a vetted database of creative business providers that can propel your business forward

Video Chat
Host video and audio meetings directly on the platform with any retailer that requests it

Access to top global retailers that you can trust

Whether you’re looking to expand your wholesale business locally or internationally, we curate a vetted selection of specialty stores, e-commerce retailers, department stores, and chain stores around the world that are eager to connect with the brands of the future.

Brand FAQs

How do I join The Folklore Connect?

All brands must apply using the form on our brand registration page to be considered for an opportunity to join the platform. Only brands that are accepted will have access to see and use the platform. We review applications on a rolling basis.

What type of brands can join?

The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware. To be accepted your brand must be based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or be founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.

What goes into evaluating brands that apply?

There are a number of factors we consider when selecting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally. Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified in 7-14 business days if you are accepted to join the platform.

What happens after I get accepted?

You will receive an email notification with registration instructions and we will schedule an onboarding meeting to properly guide you through the platform. Once you have registered and finished your demo call, you are all set to create your virtual showroom, upload your products, and start selling!

What happens if I was waitlisted?

If you receive a notification that you were waitlisted, please don’t be discouraged or think it’s because we are not fans of your awesome brand. Please feel free to reapply again at least six months after submitting another application.

How much does it cost to join as a brand?

We have multiple pricing options that fit the needs of a variety of different businesses. We have free commission only plans, flat rate annual fee plans, and hybrid plans that combine both fee and commission. Review our pricing here.

Choose the plan that best fits your brand

Connect Essentials

Best for early-stage brands that are new to wholesale

Connect Plus

Best for growing brands with some existing wholesale operations

Connect Premium

Best for brands looking rapidly scale their wholesale business