The global movement for brands to learn, connect, sell and thrive as a community

The Folklore provides brands with technology, education, and community resources to grow their business and better connect and collaborate with retailers and service providers


Software and marketplace tools helping brands manage their wholesale business, source talent, access capital, and better collaborate


Access to exclusive content library featuring business guides, videos, and downloadable templates, plus invites to webinars and workshops


Experience monthly online and in-person mixers, dinners, co-working retreats, and interact with other brands using our digital community forum

“I love how much The Folklore is advocating for the brands they bring on. It’s such a great opportunity to get my brand in global markets.”


“The Folklore has helped me evolve my business mindset, empowering me to better position my brand for continuous success.”

Aziza El Wanni, The Potion Studio 


Seamless technology for you to manage and scale your business

Essential and easy-to-use software and marketplace technology to help brands build and manage their wholesale storefront and operations, source and hire freelancers and manufacturers, and apply for purchase order financing and working capital loans.


Gain the knowledge to grow your business to new heights

Providing brands with a place to access educational materials that will sharpen their business skills. Our exclusive content library features business guides, videos, and downloadable templates. While our webinars and workshops provide hands on expert guidance.


Expand your tribe through private community events and digital forums

Gather with like-minded people at monthly online and in-person community mixers, dinners, co-working retreats, and panels. Join our private WhatsApp group to meet new people, share resources, and participate in engaging discussions. Gain access to a community that is dedicated to supporting your goals.

Brands using our technology to power their businesses

Brand FAQs

What is The Folklore?

The Folklore is leading a global movement for brands to learn, connect, sell, and thrive as a community. In supporting this mission, The Folklore provides global brands with technology, education, and community resources to grow their business and enables retailers and service providers to collaborate better with brands. 

The company’s software and marketplace technology help global brands manage and grow their wholesale business, source talent, and access capital, while enabling retailers and service providers to discover and work with a more diverse and global network of brands.

In addition to technology, brands have access to educational content and community events designed to help navigate their business from inception through the growth stage. Monthly in person and digital programming and community groups are designed for brands to connect, support, and build together.

What type of brands can be members?

The Folklore serves small to medium size consumer goods brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids & baby.

What comes with membership?

The Folklore provides brand members with technology, education, and community to grow their business and better collaborate with business partners. Brands can subscribe online to become a member of The Folklore and gain access to our software and marketplace technology, as well as our education and community resources.

With a single login, brands have access to The Folklore Connect, a wholesale management software and B2B marketplace, The Folklore Source, a vetted freelancer and manufacturing talent marketplace, The Folklore Capital, a loan matchmaker for PO financing and working capital, and The Folklore Hub, a resource center with exclusive educational content and business guides.

On The Folklore’s technology platform, brands can invite existing and potential retailers to shop their digital wholesale showroom and manage all wholesale order processing, payment, fulfillment, and retailer communications in one place. Brands can also search for, hire, and communicate with vetted freelancers and manufacturers on commissioned projects. In the recourse center, brands can view exclusive business guides, industry insights, video tutorials, downloadable templates, and recorded webinars.

The Folklore members have access to attend monthly live webinars, quarterly workshops, and join digital Whatsapp community groups. Brands can also take part in monthly in person events, including community mixers, community dinners, co-working retreats, and panel discussions. Members can learn about and register to attend events by logging into the platform.

How much does membership cost?

Brands must buy a membership plan to access our platform and resources. All members can try out The Folklore using our 14 day free trial. The three membership plans include:

The Folklore Essentials: $39/Month or $375/Annually

The Folklore Plus: $1,800/Annually or $1,075/Bi-Annually (invitation only)

The Folklore Premium: $3,700/Annually or $2,175/Bi-Annually (invitation only)

How do brands become members?

Brands can join The Folklore by visiting our signup page. After creating a password, brands must select a subscription, and complete a short self-service onboarding process.