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The Folklore Edit

The latest global retail news, trends and wholesale insights.

How to Plan For the Wholesale Market in 2024

How brands can synchronize their product planning to meet the demands of each season

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A Year-Round Approach to Product Planning For the Wholesale Market Calendar in 2024

Funding Opportunities for Black, Latinx and Women-Owned Businesses and Emerging Brands

Discover organizations leading the charge in championing diversity and providing opportunities fo...

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5 Funding Opportunities for Black, Latinx and Women-Owned Businesses and Emerging Brands

10 Black-Owned Brands on The Folklore to Shop at Retail Stores Now

Discover the brands founded by talented Black designers that are now available to shop at global ...

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10 Black-Owned Brands on The Folklore to Shop at Retail Stores This Black History Month and Beyond

Inside the Third Edition of the Folklore Showroom at New York Fashion Week

Take a peek at the seasonal showcase featuring the latest collections of global emerging apparel ...

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Inside the Third Edition of The Folklore New York Fashion Week Showroom

The Expert Guide: How to Prepare for Retail Buying Appointments

The Folklore team share their tips to equip wholesale brands with the skills and knowledge to hav...

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The Expert Guide: How to Prepare for Retail Buying Appointments

In Conversation With the Founders of South African Jewelry Brand Sadie + Jean

As they embark on a new chapter venturing into wholesale, the founders emphasize the importance o...

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In Conversation With the Founders of South African Jewelry Brand Sadie + Jean

The Expert Guide: How to Source Fashion Suppliers and Manufacturers in Africa

The Africa Fashion Guide to sustainable sourcing and production in Africa

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The Expert Guide: How to Source Fashion Suppliers and Manufacturers in Africa

In Conversation With Vavvoune Founder Valérie Blaise

The Haitian-American designer speaks on her childhood, and the missing pieces in the conversation...

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In Conversation With Vavvoune Founder Valérie Blaise

2023 in Review: Wholesale Success Stories Powered by The Folklore

Discover the brands that successfully launched into retail and developed strategic wholesale part...

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2023 in Review: Wholesale Success Stories Powered by The Folklore

How It’s Made: Shekudo’s Handcrafted Shoes

Discover the materials, skills and processes that go into creating the Nigerian brand’s unique de...

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How It’s Made: Shekudo’s Handcrafted Shoes

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