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The Folklore Edit

The latest global retail news, trends and wholesale insights.

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience,...

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4 AI-Driven Marketing Tools That Brands Should Know About

Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

Learn how the artists turns her vibrant paintings into unique home décor, and why ethical craftsm...

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Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

Unlocking Retail: How to Captivate Buyers’ Interest and Build Lasting Partnerships

Shedding light on what buyers seek in new brands and how designers can forge meaningful relations...

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Unlocking Retail: How to Captivate Buyers’ Interest and Build Lasting Partnerships

The Trend Report: Fall/Winter 2024 collections

Discover the range of bold styles and fresh trends that emerged from the runways 

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The Trend Report: Key Looks From the Fall/Winter 2024 Collections

Madame Gabriela Beauty founder Gabriela Navejas interview

Shining a spotlight on Madame Gabriela’s commitment to innovation and diversity in the clean beau...

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Her Impact: How Gabriela Nabejas’ Brand Madame Gabriela Is Redefining Beauty Standards

In Conversation With Twelve AM Founder Areial Lomack

The designer behind the footwear brand talks about the need for size-inclusive shoes, body positi...

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In Conversation With Twelve AM Founder Areial Lomack

Women’s History Month: 10 Contemporary Women-Owned Brands to Know

Get to know these female-founded brands, each driven by a visionary women with a unique vision an...

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Women’s History Month: 10 Contemporary Women-Owned Brands to Know

The Expert Guide: How To Grow Your Brand Through Influencer Marketing

Three industry insiders share invaluable insights to elevate social media marketing for brands to...

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The Expert Guide: How To Grow Your Brand Through Influencer Marketing

How to Plan For the Wholesale Market in 2024

How brands can synchronize their product planning to meet the demands of each season

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A Year-Round Approach to Product Planning For the Wholesale Market Calendar in 2024

Funding Opportunities for Black, Latinx and Women-Owned Businesses and Emerging Brands

Discover organizations leading the charge in championing diversity and providing opportunities fo...

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5 Funding Opportunities for Black, Latinx and Women-Owned Businesses and Emerging Brands

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