Our mission is to provide global brands with technology, education, and community resources to grow their business, while enabling consumers, retailers and service providers to better discover and support emerging brands.
What We Offer
The Folklore's software and marketplace technology helps global brands manage and grow their wholesale and consumer business, source talent, and access capital; while enabling retailers and service providers to discover and better engage with brands. In addition to technology, brands have access to educational content and community events designed to help navigate their business from inception through the growth stage. Monthly in person and digital programming and community groups are designed for brands to connect, support, and build together.
An All Inclusive Brand Membership
The Folklore Shop
The Folklore Shop is the e-commerce destination for conscious consumers around the world to discover and shop the greatest selection of sustainable, diverse, and innovative global brands.
The Folklore Connect
The Folklore Connect is a B2B wholesale e-commerce platform enabling global brands to manage their wholesale business and retailers to discover and shop the greatest collection of diverse and emerging brands.
The Folklore Source
The Folklore Source is a talent marketplace helping brands find and hire vetted global freelancers and manufacturers, while supplying service providers with new client leads.
The Folklore Capital
The Folklore Capital is a funding service providing brands with access to purchase order financing and working lines of credit to grow their business.
The Folklore Hub
The Folklore Hub is a resource content library featuring business guides, videos, and downloadable business templates curated to teach brands how to start, manage, and scale their business.
The Folklore Community & Events
The Folklore Community gives members access to exclusive in person monthly community mixers, dinners, co-working retreats, and panels, in addition to a private WhatsApp group to engage with members.
The Folklore Group
The Folklore is owned and operated by The Folklore Group. Entrepreneur Amira Rasool founded TFG in 2018 with a mission to economically empower diverse communities and entrepreneurs in emerging markets.
In addition to The Folklore, TFG operates The Folklore Shop, an e-commerce destination for conscious consumers to discover and shop the greatest selection of sustainable, diverse, and innovative global brands.
Our Values
Community
Fostering relationships and engagement among individuals and corporations striving to see innovative and diverse communities win.
Connectivity
Facilitating valuable and long-lasting connections between brands and global customers and partners.
Diversity and Inclusivity
Providing the world with opportunities to amplify and work with diverse talent and champion inclusivity.
Growth
Developing streamlined operating and sales systems that expand jobs, entrepreneurship, and manufacturing in global communities.
Impact
Creating solutions that have a positive impact on the way brands, retailers, service providers, and consumers engage and support one another.
Innovation
Celebrating and undertaking innovation as a means to develop a better and more sustainable society.