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The Folklore Edit

The latest news, topics, trends and insights to help support your wholesale business.

The Expert Guide: Understanding a Fashion Buyer’s Perspective

Three fashion buyers share their insider knowledge on the wholesale buying process

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The Expert Guide: Understanding a Fashion Buyer’s Perspective

How African Brands Are Leading the Sustainability Charge in the Beauty Industry

From plastic-free packaging to renewable resources, beauty brands are becoming more environmental...

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How African Brands Are Leading the Sustainability Charge in the Beauty Industry

Photo by Alesia Kozik courtesy of pexels.com

The virtual trade show to source from diverse and sustainable home and beauty brands

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Introducing The Folklore Connect’s Home & Beauty Digital Market

How It’s Made: Mia Mélange Handcrafted Baskets

The materials, skills and processes that go into creating the South African brand’s unique designs

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How It’s Made: Mia Mélange Handcrafted Baskets

The Roundup: 9 New Arrivals on The Folklore Connect To Know

Discover nine new collections across ready-to-wear, accessories and shoes

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The Roundup: 9 New Arrivals on The Folklore Connect To Know

The Trend Report: Womenswear Fall/Winter 2023 Fashion

Our guide to some of the trends you can expect to see this year, as spotted on the fashion week r...

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The Trend Report: Womenswear Fall/Winter 2023 Fashion

New to Connect: 5 Women-Founded Brands to Know on International Women’s Day

For International Women’s Day, we shine a spotlight on five women-owned brands new to Connect

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New to Connect: 5 Women-Founded Brands to Know on International Women’s Day

5 Under-the-Radar Fashion Weeks to Look Forward to in 2023

Discover six fashion weeks in cities that are home to some of the most exciting new design talent...

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5 Under-the-Radar Fashion Weeks to Look Forward to in 2023

Photo by Anna Nekrashevich courtesy of pexels.com

The best way to plan for key consumer shopping moments across the calendar year

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How to Navigate the Wholesale Retail Calendar

Orange Culture Unveils Its FW23 Collection “What if Love Never Comes?”

The colorful collection examines the questions we ask ourselves about belonging, identity and pur...

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Orange Culture Unveils Its FW23 Collection “What if Love Never Comes?”

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