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The Folklore Edit

The latest global retail news, trends and wholesale insights.

The Power of Wholesale Platforms: How Brands Can Maximize Sales and Visibility

Explore some of the advantages that wholesale platforms and digital showrooms like Connect bring ...

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The Power of Wholesale Platforms: How Brands Can Maximize Sales and Visibility

Style Meets Sustainability: The Eyewear Brands Embracing the Green Revolution

Explore the rise of sustainability in eyewear, the key players leading the charge and the valuabl...

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Style Meets Impact: The Eyewear Brands Embracing Sustainability

What Is a Line Sheet? How to Create a Wholesale Line Sheet

A step-by-step guide to creating a well-crafted line sheet and ensure that your collection is pre...

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What Is a Line Sheet? How to Create a Wholesale Line Sheet

How to Set the Right Prices for Your Products

A guide to creating a profitable pricing strategy that aligns with your business goals and resona...

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Profitable Pricing Strategies: How to Set the Right Prices for Your Products

Seamless Collaboration: Using Virtual Appointments and In-App Messaging on Connect. Photo by Diva Plavalaguna/Pexels.com

Connect with partners effortlessly and foster collaboration with our key communication features

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Wholesale Appointments: Using Video Chat and In-App Messaging for Wholesale

How to Approach Retail Buyers and Get Your Product Into Stores. Nordstrom NYC; image by George Chinsee/WWD

Key steps to take to grab the attention of a retail buyer and get your product in stores

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How to Approach Retail Buyers and Get Your Product Into Stores

Wholesale Decoded: The Key Terminology Every Brand Should Know

Demystifying the key terms and jargon of the wholesale language that all industry players need to...

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Wholesale Decoded: The Key Terminology Every Brand Should Know

The Case Study: Florian London’s Successful Retail Launch on Shopbop

How joining Connect has facilitated the brand’s retail launch as well as opportunities for meetin...

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The Case Study: Florian London’s Successful Retail Launch on Shopbop

How to Build a Community of Loyal Customers as a Wholesale Brand

Steps that emerging brands can take to cultivate an engaging audience based on brand identity, va...

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What Is a Brand Community and How to Build One

How Trend Analysis Can Help You Plan Your Next Collection

We explore how modern brands are personalizing beauty experiences, predicting trends, and customi...

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Data-Driven Beauty: How Trend Analysis Can Help You Plan Your Next Collection

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