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The Folklore Edit

The latest in industry news, designer interviews and retail trends

How The Rad Black Kids Is Championing Diversity, Sustainability, and Creativity

The Zimbabwe-born founder on weaving rich narratives into each design, sustainability on a practi...

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How The Rad Black Kids Is Championing Diversity, Sustainability, and Creativity

The Folklore Showroom Returns for Women’s Resort and Men’s Spring 2025 Preview

The three-day event will showcase the Resort and Spring collections of 16 brands from across the ...

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The Folklore Showroom Returns for Women’s Resort and Men’s Spring 2025 Preview

How to Manage Your New Membership on The Folklore

From applying for capital to finding out about our upcoming events, here’s your guide to using Th...

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How to Manage Your New Membership on The Folklore

How Wisdom Eyewear Combines Innovative Style With Childlike Wonderment

Founder Latif Rashad talks about his entrepreneurial journey, design inspirations and lessons lea...

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How Wisdom Eyewear Combines Innovative Style With Childlike Wonderment

The Vibrant Vision of Rendoll: Where Fashion Meets Empowerment

Get to know the Lagos-based fashion brand and the designer behind its bold and colorful designs

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The Vibrant Vision of Rendoll: Where Fashion Meets Empowerment

Founder Story: Kinks Lab

Before they started their own jewelry brand Kinks Lab, co-founders Andrea Lau and Sam Chan were i...

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The Design Journey of Kinks Lab: From Architecture to Unorthodox Jewelry

Getting Started with The Folklore 2.0

Get to know about all-new The Folklore, your partner in building a thriving community for brands,...

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Introducing the Folklore 2.0 and What to Know to Get Started

Amira Rasool | CEO, The Folklore

As The Folklore platform expands, Amira Rasool shares why our mission remains rooted in diversity...

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A Message From the CEO

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience,...

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4 AI-Driven Marketing Tools That Brands Should Know About

Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

Learn how the artists turns her vibrant paintings into unique home décor, and why ethical craftsm...

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Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

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