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The Folklore Edit

The latest in industry news, designer interviews and retail trends

Getting Started with The Folklore 2.0

Get to know about all-new The Folklore, your partner in building a thriving community for brands,...

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Introducing the Folklore 2.0 and What to Know to Get Started

Amira Rasool | CEO, The Folklore

As The Folklore platform expands, Amira Rasool shares why our mission remains rooted in diversity...

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A Message From the CEO

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience,...

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4 AI-Driven Marketing Tools That Brands Should Know About

Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

Learn how the artists turns her vibrant paintings into unique home décor, and why ethical craftsm...

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Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

The Trend Report: Fall/Winter 2024 collections

Discover the range of bold styles and fresh trends that emerged from the runways 

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The Trend Report: Key Looks From the Fall/Winter 2024 Collections

Madame Gabriela Beauty founder Gabriela Navejas interview

Shining a spotlight on Madame Gabriela’s commitment to innovation and diversity in the clean beau...

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Her Impact: How Gabriela Nabejas’ Brand Madame Gabriela Is Redefining Beauty Standards

In Conversation With Twelve AM Founder Areial Lomack

The designer behind the footwear brand talks about the need for size-inclusive shoes, body positi...

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In Conversation With Twelve AM Founder Areial Lomack

Women’s History Month: 10 Contemporary Women-Owned Brands to Know

Get to know these female-founded brands, each driven by a visionary women with a unique vision an...

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Women’s History Month: 10 Contemporary Women-Owned Brands to Know

Funding Opportunities for Black, Latinx and Women-Owned Businesses and Emerging Brands

Discover organizations leading the charge in championing diversity and providing opportunities fo...

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5 Funding Opportunities for Black, Latinx and Women-Owned Businesses and Emerging Brands

10 Black-Owned Brands on The Folklore to Shop at Retail Stores Now

Discover the brands founded by talented Black designers that are now available to shop at global ...

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10 Black-Owned Brands on The Folklore to Shop at Retail Stores This Black History Month and Beyond

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