BLOG

The Folklore Edit

The latest news, topics, trends and insights to help support your wholesale business.

How to Use Connect to Succeed in Your Wholesale Business in 2023

Four ways The Folklore Connect’s technology can help your wholesale business thrive this year

Read more

How to Use Connect to Succeed in Your Wholesale Business in 2023

3 Trade Shows to to Discover Emerging Brands in 2023

Three key trade shows that attract innovative brands and buyers

Read more

3 Trade Shows to to Discover Emerging Brands in 2023

The Curation: 5 Ethical Home Accessories Brands on The Folklore Connect

Discover five diverse and ethically minded home goods brands to shop wholesale

Read more

The Curation: 5 Ethical Home Accessories Brands on The Folklore Connect

Identifying What Modern Consumers Value in a Changing Marketplace

Consumers want the businesses they frequent to reflect the breadth of customers that they serve

Read more

Identifying What Modern Consumers Value in a Changing Marketplace

3 Women-Owned Emerging Jewelry Brands on Connect

Discover female-led brands bringing a much-needed, diverse perspective to the industry

Read more

3 Women-Owned Emerging Jewelry Brands on Connect

3 Efficient Strategies for Increasing Customer Loyalty

Tips for turning an existing customer into a repeat purchaser

Read more

3 Efficient Strategies for Increasing Customer Loyalty

Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa

Why all eyes are on the Senegalese city known as Africa’s couture capital

Read more

Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa

5 Tips for Optimizing and Promoting Your E-Commerce Website

A guide for creating an effective e-commerce store and how to get customers to visit

Read more

5 Tips for Optimizing and Promoting Your E-Commerce Website

Photograph by Any Lane, courtesy of Pexels

Create a buzz for your products that will build anticipation and encourage customers to purchase

Read more

How to Effectively Market Your Brand This Holiday Season

Understanding Clean Beauty and How to Spot Greenwashed Products

What to know and look out for when it comes to beauty products targeted at health and environment...

Read more

Understanding Clean Beauty and How to Spot Greenwashed Products

×