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The Folklore Edit

The latest in industry news, designer interviews and retail trends

How Wisdom Eyewear Combines Innovative Style With Childlike Wonderment

Founder Latif Rashad talks about his entrepreneurial journey, design inspirations and lessons lea...

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How Wisdom Eyewear Combines Innovative Style With Childlike Wonderment

The Vibrant Vision of Rendoll: Where Fashion Meets Empowerment

Get to know the Lagos-based fashion brand and the designer behind its bold and colorful designs

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The Vibrant Vision of Rendoll: Where Fashion Meets Empowerment

Founder Story: Kinks Lab

Before they started their own jewelry brand Kinks Lab, co-founders Andrea Lau and Sam Chan were i...

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The Design Journey of Kinks Lab: From Architecture to Unorthodox Jewelry

Getting Started with The Folklore 2.0

Get to know about all-new The Folklore, your partner in building a thriving community for brands,...

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Introducing the Folklore 2.0 and What to Know to Get Started

Amira Rasool | CEO, The Folklore

As The Folklore platform expands, Amira Rasool shares why our mission remains rooted in diversity...

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A Message From the CEO

4 AI-Driven Marketing Tools That Brands Should Know About

Upgrade your marketing with AI tools to help you craft better content, understand your audience,...

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4 AI-Driven Marketing Tools That Brands Should Know About

Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

Learn how the artists turns her vibrant paintings into unique home décor, and why ethical craftsm...

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Her Impact: K’era Morgan on Embracing Art and Functionality with k-apostrophe

The Trend Report: Fall/Winter 2024 collections

Discover the range of bold styles and fresh trends that emerged from the runways 

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The Trend Report: Key Looks From the Fall/Winter 2024 Collections

Madame Gabriela Beauty founder Gabriela Navejas interview

Shining a spotlight on Madame Gabriela’s commitment to innovation and diversity in the clean beau...

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Her Impact: How Gabriela Navejas’ Brand Madame Gabriela Is Redefining Beauty Standards

In Conversation With Twelve AM Founder Areial Lomack

The designer behind the footwear brand talks about the need for size-inclusive shoes, body positi...

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In Conversation With Twelve AM Founder Areial Lomack

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