Style Meets Sustainability: The Eyewear Brands Embracing the Green Revolution

Style Meets Impact: The Eyewear Brands Embracing Sustainability

From handbags to jewelry and hats, accessories are considered to be the finishing touches to an outfit. Sunglasses also fall into this category, but are often not more than an afterthought. However, eyewear are one of the few accessories that have practical use along with an aesthetic purpose: they enhance our vision and protect our eyes from harmful UV rays. 

Lately, though, eyewear brands are embracing a new vision that goes beyond style and function: they are prioritizing sustainability. As consumers become increasingly conscious of their environmental footprint, eyewear brands are stepping up to meet the demand for eco-friendly products. 

Bôhten, founded by Nana Boateng Osei and Nana Kwadwo Osei, has emerged as a pioneer in producing eyewear that seamlessly blends timeless elegance with sustainable practices. The brand’s commitment to the planet is evident in its tree-planting programs in Ghana and Kenya, aimed at combating deforestation. The Lindiwe collection, the latest addition to Bôhten’s repertoire, exemplifies the brand’s signature combination of metal and wood, creating a sophisticated double cat-eye frame that appeals to the fashion-forward. Beyond aesthetics, Bôhten has also introduced its Glasses Care Assurance program, emphasizing longevity through maintenance and repair.

Bôhten Lindiwe collection
Bôhten Lindiwe collection

Since 2010, Wisdom Fashion House, the contemporary Atlanta-based brand spearheaded by Latif Rashad, has garnered acclaim for its eyewear that transcends traditional boundaries. Inspired by art and cultural references, Wisdom frames are crafted with a special high-quality polycarbonate to reduce plastic overuse. Fully recyclable and designed to last up to a decade, Wisdom frames are not just accessories; they are a commitment to sustainability. The brand’s eco-friendly frame pouches and interchangeable lenses further underscore its dedication to minimizing environmental impact.

In the summer of 2020, Tribal Eyes entered the eyewear scene with a distinctive mission—to challenge the notion of one-size-fits-all in the eyewear industry. Founder Ona Utuama, created eyewear that transcends physical boundaries, infusing culture into every pair. By focusing on diverse facial features, such as wider noses and high cheekbones, Tribal Eyes reshapes the narrative around eyewear as a universally inclusive accessory. The brand’s fusion of neutral materials with patented ethnic designs results in a wearable kaleidoscope of tradition and modernity that is designed to last a long time.

Wisdom Frames
Wisdom Frames


For retailers, partnering with sustainable wholesale eyewear brands offers a unique selling proposition. The eco-conscious consumer base is expanding, and stocking products with a positive environmental impact can attract a new demographic. Collaborating with sustainability-minded brands not only aligns with ethical retailing but also positions the retailer as a curator of conscious fashion.

Consumers, on the other hand, gain more than just stylish eyewear. They become part of a movement fostering positive change. In 2021, the Global Sustainability Study found that sustainability is becoming increasingly important in consumers’ purchasing decisions, and many consumers see themselves as primary catalysts for change. Sustainable eyewear not only reduces the carbon footprint but also encourages responsible consumption. Brands that prioritize longevity, recycling, and environmental consciousness resonate with consumers who seek products that align with their values. 

In the realm of eyewear, the green revolution is not just a trend; it’s a transformative shift towards a more sustainable and ethical future. As brands like Bôhten, Wisdom, and Tribal Eyes lead the way, the eyewear industry is proving that fashion and sustainability can coexist harmoniously, providing consumers with choices that make a difference – one stylish frame at a time.


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