The Folklore is a New York City-based multi-brand online concept store and wholesale showroom that allows U.S. based and international customers to easily shop exclusive styles from Africa and the diaspora's top luxury and emerging fashion brands. Shop clothing, accessories, shoes, jewelry, bags, hats, and homewares from top contemporary fashion brands including Andrea Iyamah, MaXhosa, Loza Maléombho, Orange Culture, Simon and Mary, and Pichulik.
Exclusivity and sustainability is key for The Folklore. Each season The Folklore carries very limited stock of each luxury item. The carefully curated high-end product-line reflects the diversity of Africa's contemporary urban landscapes, minimalist design aesthetic, and artistic vibrancy. Most of the fashion, accessories, and homewares available were handmade by local artisans based in South Africa, Nigeria, Ghana, Morocco, and Cote D’Ivoire.