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The Folklore Edit

The latest in industry news, designer interviews and retail trends

How to Use Connect to Succeed in Your Wholesale Business in 2023

Four ways The Folklore Connect’s technology can help your wholesale business thrive this year

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How to Use Connect to Succeed in Your Wholesale Business in 2023

The Curation: 5 Ethical Home Accessories Brands on The Folklore Connect

Discover five diverse and ethically minded home goods brands to shop wholesale

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The Curation: 5 Ethical Home Accessories Brands on The Folklore Connect

Identifying What Modern Consumers Value in a Changing Marketplace

Consumers want the businesses they frequent to reflect the breadth of customers that they serve

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Identifying What Modern Consumers Value in a Changing Marketplace

Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa

Why all eyes are on the Senegalese city known as Africa’s couture capital

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Why Dakar Is the Next Emerging Luxury Market to Watch in West Africa

Understanding Clean Beauty and How to Spot Greenwashed Products

What to know and look out for when it comes to beauty products targeted at health and environment...

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Understanding Clean Beauty and How to Spot Greenwashed Products

5 Planning Strategies for a Successful Black Friday and Cyber Monday

The holiday shopping season is a great opportunity for your retail business to end the year strong

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5 Planning Strategies for a Successful Black Friday and Cyber Monday

The Spring/Summer 2023 Trends to Know From Lagos Fashion Week

Get ahead with our guide on the key SS23 fashion trends for the new season

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The Spring/Summer 2023 Trends to Know From Lagos Fashion Week

7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

Be the first to see their latest collections in our exclusive Lagos Fashion Week Digital Buyer’s ...

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7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Bring your business to the attention of retailers with these marketing tips to boost your brand’s...

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5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

An exclusive preview of the latest collections from leading Nigerian brands

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Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

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