Inside the Third Edition of the Folklore Showroom at New York Fashion Week

Inside the Third Edition of The Folklore New York Fashion Week Showroom

February 16, 2024

The Folklore’s New York Fashion Week Showroom returned for its third edition, showcasing an impressive lineup of 23 emerging designers from around the globe. Hosted in Soho from February 11 to 14, the event attracted a diverse audience of buyers, stylists, influencers, press and executives, all eager to discover the latest in fashion innovation and diversity.

Building on the successes of the two previous showroom events, The Folklore curated a selection of brands representing various emerging markets, including Colombia, Nigeria, South Africa, and the UK. From footwear designer ARCH NYC to accessories designer Perade, handbags by Florian London to Shekudo shoes, the showroom featured a range of apparel and accessories brands, all selected based on their potential for wholesale viability and market opportunities.

Amira Rasool, the founder and CEO of The Folklore, expressed her excitement about hosting the third season of the showroom and highlighted the platform’s commitment to amplifying diverse voices in fashion. “We are thrilled to be hosting another showcase, and nearly doubling the amount of diverse and emerging market designers this season,” said Rasool. “For our brands and the wider NYFW community, it has become a staple on the calendar, so much so we will be expanding to four physical showrooms in 2024.” Rasool’s strategic approach to hosting the showroom during NYFW underscores the The Folklore’s dedication to providing emerging brands with a global stage to showcase their talent.

Throughout the four dynamic days of the showroom, attendees had the opportunity to engage with designers, explore collections up close from the likes of BOYDE, Ru by Rupal and Kinks Lab, and forge meaningful connections with industry professionals. The showroom’s hybrid approach, combining physical showcases with digital accessibility through The Folklore marketplace, ensured maximum exposure for participating brands.

As the showcase concluded its successful run, with plans to expand to four showrooms later this year, including resort, spring/summer, and pre-fall editions, The Folklore is poised to further solidify its presence in the industry as a premier destination for discovering diverse and emerging talent in fashion. Through meaningful connections and collaborations, The Folklore continues to pave the way for a more inclusive and vibrant retail landscape, one showroom at a time.