The Report: Top Beauty and Skincare Trends to Look Out for in 2024

In the coming year, the beauty industry is set to place greater emphasis on simplicity, product efficiency and wellbeing, according to consumer experts Mintel.

When it comes to skincare, the beauty industry has been moving in the direction of deepening the mind-skin connection, combining cosmetic products with remedies that also tackle skin conditions and health concerns.

Environmentally friendly products and sustainable packaging still continue to be a significant consideration for brands, but they are also taking a more gentle approach to skincare, with a focus on products that work with the skin rather than against it.

Holistic beauty products that promote mindfulness are also on the rise, while more and more consumers are looking to social media platforms such as TikTok and YouTube for tutorials on at-home beauty treatments.

Read on below as we take take a closer look at the rising trends that are set to grow in 2024 and beyond.

DIY solutions

Mintel reports that consumers are increasingly drawn to products that prioritise quick efficacy and functionality, which often translates into at-home beauty treatments and DIY processes they can try for themselves, without a hefty price tag. Hair-styling tricks with makeshift rollers or home manicures are popular on social media. Artificial press-on nails from brands such as Bonmuz offer high-quality, reusable, non-toxic designs that can be applied in seconds and come in trendy shapes and colors.

Mindful beauty

With a holistic approach to beauty that considers mental health, lifestyle, and overall well-being, products that promote mindfulness and relaxation, such as aromatherapy and meditation-focused beauty continue to gain momentum. Black-owned beauty brand TERRA-TORY is on a mission to set new standards for the mentality and approach to personal care, with daily-use products, such as its Detox bar soap, that are designed to nourish, cleanse, soothe and protect. 

Multi-functional skincare

Products that serve multiple purposes is another one of the rising trends in beauty and wellness. Multi-purpose products help customers save money and space while streamlining their daily routine. From nourishing butters for dry skin and hair to face and body oils, beauty products that target more than one area offer minimalist solutions for the fuss-free beauty customer. Multi-use products are being embraced by brands such as Arami Essentials, Skinergy Beauty and Suki Suki Naturals, many of whom produce in small batches to ensure quality, freshness and purity.

Science and tech-driven products 

The integration of technology and science-backed formulations to create personalized skincare routines are becoming more common in the beauty industry. More brands are offering products that are to suit individual needs, such as SPF specifically formulated for melanin-rich skin by Afari Skincare, or the Dark Spot Correcting Cream from Latinx-owned Skinergy Beauty, which is a solution for hyperpigmentation, an issue disproportionately affecting Black and Brown communities.

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