Key Trade Shows and Market Events for Emerging Brands to Attend in 2024
Trade shows are pivotal events in the fashion industry, offering brands a platform to showcase their products, connect with retail buyers, and build relationships within the industry. For a new fashion business or a brand that’s expanding into wholesale retail, participating in these events can be a game-changer. They provide a a concentrated audience of industry professionals, as well as a centralized space for networking, introducing new collections, and gaining exposure in the market.
Participating in trade shows offers a unique opportunity to connect with retail buyers and forge industry relationships. Trade shows bring together retail buyers from around the world who are seeking fresh, innovative brands. Meeting them face-to-face provides a chance to make lasting impressions and discuss potential partnerships. The fashion industry thrives on relationships and trade shows offer an environment conducive to networking with other designers, manufacturers, and industry professionals who can offer insights, collaborations, and valuable contacts.
Trade shows also allow you to narrate your brand story personally, creating a more memorable experience for potential buyers. Having a compelling brand story can be a powerful tool for attracting buyers and customers alike because it helps convey what sets your brand apart, whether it’s sustainability, craftsmanship, or a unique design philosophy.
Attending trade shows is not just about displaying your products; it’s about establishing your brand in the industry, forging connections, and making a lasting impression. Below, we’ve highlighted key trade shows in the new year that should be on every brand’s radar. So, pack your best samples, polish your storytelling skills, and get ready to make waves in the exciting world of fashion in 2024.
Jan 8-9 Miami | Feb 13-15 Las Vegas | Feb 20-22 New York
One of the largest fashion trade shows in the US, MAGIC is a high-energy fashion experience that hosts a broad selection of trend, young contemporary, modern sportswear, apparel, footwear, and accessories brands. MAGIC visits a new location in 2024, heading to Miami in January for a seasonal women’s market.
Jan 8-10 Los Angeles | Feb 19-21 New York | Mar 11-13 Los Angeles
Focused on independent and emerging designers in the fashion apparel and lifestyle space, Brand Assembly is an ideal platform for those looking to connect with like-minded brands and boutique buyers in an inviting and immersive environment that encourages just sales, but genuine relationships.
LA Market Week
Jan 8-10 Los Angeles
For brands looking to tap into the West Coast market, LA Market Week hosts one of the largest and comprehensive variety of brands at California Market Center, presenting hundreds of must-see products across fashion and lifestyle collections for women, men and children.
Pitti Immagine Uomo
Jan 9-12 Florence
Held in Florence, Pitti Uomo is a major menswear-focused event that attracts international buyers and provides a global platform for brands to showcase innovative designs in men’s fashion and lifestyle products.
Jan 16-22 Gift & Home | Feb 6-9 Apparel Mar 4-6 Gift & Home | Jul 16–22 Summer Market
Each year, AmericasMart Atlanta hosts several market events for the gift, decor and apparel industries, connecting thousands of buyers and sellers. It showcases a broad selection of home goods, furnishings and apparel from thousands of brands, attracting retailers and designers from every US state and more than 60 countries.
Jan 16-17 Berlin
Based in Berlin in Germany, SEEK offers a stage for a carefully curated mix of streetwear, denim, sneakers, accessories and lifestyle products from contemporary brands that reflect today’s zeitgeist.
Jan 18-20 Men | Feb 29-Mar 3 Women
Positioned in the fashion capital, Tranoï is a prominent B2B fashion event in Paris for men and women’s designers. It showcases new contemporary ready-to-wear and accessories brands, draws international buyers, and prioritizes creativity and community through its intimate format.
Maison & Objet
Jan 18-22 Paris
For those in the lifestyle and home decor sector, Maison & Objet in Paris is a showcase for design and innovation. The fair celebrates its 30th anniversary in January with an edition focusing on sustainability, nature and technology.
Jan 19–21 Paris | Jan 23- 25 New York | Feb 18-20 New York | Mar 1-3 Paris
Since 2012, the MAN/WOMAN shows have been dedicated to building a business arena where apparel, accessories and lifestyle brands from around the world meet with the best international buyers and specialized press. A total of eight trade shows are produced each year, taking place over two seasons through four editions, split between Paris and New York.
Chicago Collective Men’s
Feb 3-6 Chicago
Chicago Collective is one of the leading menswear show in North America for independent specialty retailers, bringing together the finest brands in classic and contemporary apparel, accessories and lifestyle designs.
Feb 4-6 New York
A destination for design-focused brands, Shoppe Object is New York’s premier home and gift show, featuring a curated selection of luxury lifestyle products by visionary brands and makers in the homeware and gift space. In the past, it has featured Connect brands Oya Abeó and Fouta Harissa.
Feb 9-11 | Sep 13-15 Madrid
One of the largest trade fairs in Spain, MOMAD offers brands across the apparel, footwear and accessories categories the chance to showcase their collections and build relationships with industry professionals around Southern Europe.
Feb 11-13 London
In 2024, Pure London is teaming up with Just Around The Corner (JATC) to provide an exciting platform for womenswear, accessories, shoes and jewellery brands and designers to meet with UK and international buyers that matter the most to their business.
Scoop International Fashion Fair
Feb 11-13 London
Launched in February 2011 by Karen Radley, Scoop has since developed from exclusively womenswear to encompass luxury homewares, beauty, lifestyle and men’s collections. Scoop’s exhibitor list is curated each season to focus on emerging international designers and lifestyle brands.
Feb 20-22 New York
One of the largest fashion trade shows in NY, Coterie provides an excellent opportunity for designers to launch or expand their brand. Usually held during New York Fashion Week, Coterie attracts key international buyers from across the world as well as the city’s iconic retailers including Shopbop, Bloomingdale’s, Neiman Marcus and Macy’s.
India Fashion Forum
Feb 21-22 Bengaluru
Launched in 2000, India Fashion Forum (IFF) is one of India’s largest and most influential fashion retail event. In the years since, it has come to be recognized as a powerful platform for curated knowledge dissemination, networking and business development for professionals in the Indian fashion industry.
Designers & Agents
White Show Milano
Feb 22-25 | Jun 15-17 | Sep 19-22
Producing up to four editions per year, White Show Milano puts on dynamic market events during Milan Fashion Week, attracting numerous buyers, media and fashion industry professionals from around the world to its showcase dedicated to all-around ready-to-wear collections.
The Chicago Collective Women’s
The womenswear edition of the Chicago Collective is a showcase of women’s apparel and accessory brands, presenting an elevated experience, enhanced amenities, and a reach beyond the Midwest.
Designers & Agents
Mar 11-13 Los Angeles
An independent event well known for changing the landscape of the modern trade show experience in the fashion and accessories industry, Designers & Agents brings together a selection of curated designers to the marketplace in New York and Los Angeles.
Bridal Week Harrogate
Mar 24-26 | Sep 8-10 Harrogate
A biannual event in the UK that sees more than 300 brands present their bridal collections across live runway shows and educational sessions, Bridal Week Harrogate is an unmissable destination for bridal industry professionals.
Established in 2016 to showcase luxury resortwear brands from across the world to premium buyers for resort and high summer, Splash is a thoughtfully curated show held in Paris to enable buyers to have a one-stop-shop for all their resort assortment buying needs.
Miami Swim Week
Jul 2024 Miami
The largest swimwear show in the world, Miami Swim Week’s annual show will return to South Beach miid July this year to showcase the latets swimwear collections for the new season. The event is known spotlight a range of brands from varying regions, with designers from more than 70 countries around the world touching down in Miami with their designs.
Aug 1-4 Melbourne
With a passion for design integrity and quality, Life Instyle brings together a like-minded community of creatives to connect, discover and source from a curated collection of well-made products in a mix of categories including homeware, lifestyle and wellness. There is also an edition in Sydney, taking place from 17-20 February.
Sep 10-12 Cape Town
Held in one of the buzziest hubs of fashion and textile in Africa, the AllFashion Sourcing event is a prominent trade event that combines African creativity, design and manufacturing with international sourcing opportunities.