Getting Started with The Folklore 2.0

Introducing the Folklore 2.0 and What to Know to Get Started


Welcome to The Folklore 2.0, where we’re leading a global movement for brands to learn, connect, sell, and thrive as a community. Our mission is clear: to equip global brands with the technology, education, and community resources they need to grow, while enabling retailers and service providers to collaborate seamlessly with these brands.

At the heart of our approach is our technology platform, offering a suite of software and marketplace products tailored to support brands in every aspect of their journey. From managing wholesale operations to connecting with talent and accessing capital, our platform streamlines processes and opens doors to new opportunities.

Our technology suite includes The Folklore Connect, a wholesale management software and B2B marketplace, The Folklore Source, a vetted freelancer and manufacturing talent marketplace, The Folklore Capital, a loan matchmaker for PO financing and working capital, and The Folklore Hub, a resource center with exclusive educational content and business guides.

Whether you’re a brand looking to expand your reach, a retailer seeking unique products, or a service provider eager to collaborate, The Folklore is your partner in building a vibrant, inclusive community. Join us as we pave the way for a more connected and successful future.




New membership offerings
Join the global movement to learn, connect, sell and thrive as a community

The Folklore membership


The Folklore serves consumer brands that sell products across men’s and women’s fashion, accessories, beauty, home, wellness, hygiene, and kids and baby, providing members with technology, education, and community to grow their business.

Brands can subscribe online to become a member of The Folklore and gain access to our software and marketplace technology, as well as our education and community resources, with a single login.

Brands must buy a membership plan to access our platform and resources. All members can try out The Folklore using our 14-day free trial. The three membership plans include:

The Folklore Essentials: $39/Month or $375/Annually

The Folklore Plus: $1,800/Annually or $1,075/Bi-Annually (invitation only)

The Folklore Premium: $3,700/Annually or $2,175/Bi-Annually (invitation only)


The Folklore Connect
Seamless technology to scale your wholesale business

The Folklore Connect view


The Folklore Connect is a simple way for brands to create a digital wholesale storefront, connect with retailers, and manage wholesale logistics. From wholesale order processing and payment to fulfillment and retailer communications, Connect is designed to streamline the operations of diverse, sustainable brands across the globe. 

For retailers, Connect offers a virtual marketplace to explore collections from a diverse group of global brands from Africa, South America, Asia, North America, and Europe at the click of a button. With curated access to exceptional emerging brands, it’s easier than ever for retailers and buyers to seamlessly make wholesale orders in a transparent and straightforward process where you simply browse products, add them to cart, and check out with free global shipping.


The Folklore Source
Discover top global talent to grow your team and production

The Folklore Source view

With The Folklore Source, you can now build your dream team, streamline project management, communicate seamlessly, and fuel your brand’s growth. 
Our new curated talent marketplace connects you with vetted freelancers across marketing, business operations, production and more, along with vetted manufacturers who understand your vision.

Our deep filtering technology enables you to discover service providers that cater to your exact needs and budget. Easily discover talent, request quotes, communicate project details, book and pay for services all in one place.


The Folklore Capital
Find capital solutions to grow your business

The Folklore Capital view


The Folklore Capital is a loan matchmaking service that connects brands with capital providers that provide businesses with purchase order financing and working capital loans.

Capital provides resources such as purchase order financing and working lines of credit, to help you secure inventory and expand your business. Easily submit an application for PO financing or working capital, and we’ll introduce you to providers that align with your financing needs and business stage. You can get connected with loan providers to compare financing options that work best for you, using the loans to fund purchase orders, inventory, marketing, hiring, and more.


The Folklore Hub
A resource center with exclusive educational content and templates

The Folklore Hub view

Unlock access to business templates, guides, and tutorials with our new resource center, The Folklore Hub, where we 
provide brands with educational content and materials to grow their business.

The exclusive content library features business guides, videos, and downloadable templates, plus invites to webinars and hands-on workshops, designed to sharpen entrepreneurial skills and share expert guidance.


Gather with a community that is dedicated to supporting your goals

The Folklore Showroom NY live panel event


The Folklore members have access to attend events such as monthly live webinars, quarterly workshops, and join digital WhatsApp community groups. Brands can also take part in monthly in-person events, including community mixers, community dinners, co-working retreats, and panel discussions. Members can learn about and register to attend events by logging into the platform.


Join The Folklore community

New to The Folklore Connect? Sign up to shop wholesale or apply to sell as a brand