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The Folklore Edit

The latest in industry news, designer interviews and retail trends

First Egypt Fashion Week Celebrates the Past, Present and Future of an Evolving Fashion Industry

The first edition of the fashion show in Cairo showcased collections from more than 60 designers

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First Egypt Fashion Week Celebrates the Past, Present and Future of an Evolving Fashion Industry

Meet the Brands Participating in the Connect Home & Beauty Market

Introducing the brands to source sustainable home and beauty products from at the digital trade show

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Meet the Brands Participating in the Connect Home & Beauty Market

Photo by cottonbro studio: https://www.pexels.com/photo/woman-in-white-long-sleeve-shirt-using-macbook-pro-5076531/

What retailers can expect from the digital trade show and how participating brands can prepare fo...

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The Folklore Guide to Connect Home & Beauty Market for Retailers and Brands

How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

Meet the retailer behind the independent online store that specializes in artisanal African-made ...

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How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó

The creative director talks to The Folklore ahead of her participation in the Connect Home & ...

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In Conversation With Samiat Salami of Lifestyle Brand Oya Abeó

How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods

The Folklore Connect partners with retailers of all sizes, including small boutiques and concept ...

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How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods

How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula

Discover what goes into making the brand’s clean, non-toxic lip products

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How It’s Made: Madame Gabriela Beauty Honey-Infused Lipstick Formula

V.BELLAN cuff in a branded pouch

The New York-based jewelry brand is now available at online retailer Revolve

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The Folklore Connect Launches V.BELLAN at Online Retailer Revolve

Woman applying face cream. Image by Sora Shimazaki, courtesy of Pexels

Three strategies for beauty retailers to tap into a growing and lucrative market segment, and pro...

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How Retailers Can Drive Equity and Representation in Beauty

The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair

Natural and sustainable hair care products that are both effective and environmentally conscious

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The Curation: Five Plant-Based Haircare Brands for Natural, Textured Hair

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