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The Folklore Edit

The latest global retail news, trends and wholesale insights.

Why Kalarah Is on a Mission to Shine a Light on Unsung Female Designers

The founder of the online boutique on empowering female designers, celebrating culture, and embra...

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Why Kalarah Is on a Mission to Shine a Light on Unsung Female Designers

How to Craft a Unique Brand Story to Attract Customers

Keep your customers engaged by successfully communicating the values, personality and significanc...

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How to Craft a Unique Brand Story to Attract Customers

The Potion Studio’s Founder on Elevating the Natural Haircare Journey

Aziza El Wanni on her personal haircare journey, celebrating diversity and what makes her brand s...

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The Potion Studio’s Founder on Elevating the Natural Haircare Journey

How to Develop and Create Amazing Products That Customers Will Love

Key steps for brands to create amazing products that resonate with their customers

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How to Develop and Create Amazing Products That Customers Will Love

What Retailers Should Know About Sustainable Products

Understanding consciously made products and the reasons why retailers should stock them

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What Retailers Should Know About Sustainable Products

How to Identify Retailers That Align With Your Brand

Tips on identifying and connecting with retailers that are the right fit for your brand and how t...

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How to Identify Retailers That Align With Your Brand

Why More Brands Are Embracing Holistic Beauty and What It Means for Retailers

Understanding the rise of holistic beauty and how retailers can tap into this growing market and ...

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Why More Brands Are Embracing Holistic Beauty and What It Means for Retailers

The Trend Report: Resort 2024

The Folklore Connect’s guide to the top looks of the mid-season collections to watch out for when...

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The Report: Top Trends From Resort 2024 Collections

The Case Study: How Eyewear Brand Bôhten Connected With Retailer Shopbop on The Folklore

An insider look at how eyewear brand Bôhten was able to streamline its wholesale process and laun...

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The Case Study: How Eyewear Brand Bôhten Connected With Retailer Shopbop on The Folklore

Rendoll Unveils Nature-Inspired Pre-Fall 2024 Collection

The brand takes inspiration from the dragonfly for its colorful statement pattern for the season

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Rendoll Unveils Nature-Inspired Pre-Fall 2024 Collection

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