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The Folklore Guide to Connect Home & Beauty Market for Retailers and Brands

The Folklore Connect’s first digital trade show dedicated to home goods and beauty brands is almost here. Connect Home & Beauty Market kicks off on May 17 and provides a seamless way to discover and source diverse and sustainable home and beauty products for retailers.

Connect Markets was created to bring together The Folklore’s community of brands and retailers who are located in different cities, countries and continents around the world. Through virtual one-to-one meetings, digital showrooms and special wholesale offers, the Connect Home & Beauty Market is bringing the physical trade show experience online, helping retailers and brands to build relationships and work together to provide customers with products they’ll love.


For retailers

Why should I attend Connect Home & Beauty Market?

Discover new brands: The Folklore has carefully curated a selection of sustainable and diverse-led homeware and beauty brands that are waiting to be discovered including incredible brands such as Casa Amarosa, AAKS and Cape Island.

Save time: There is no need to step away from your business and no travel necessary. You can make connections with new designers and suppliers from the comfort of your home or office.

Get the best prices: All products in the showrooms will be open to wholesale orders with 30% off all featured brands. New retailers will get an exclusive offer of $150 off on their first order. Brands will also offer exclusive limited-time promotions and free product samples. Plus, Connect provides free global shipping on all orders.

No added costs: The digital trade show is free and easy to attend. 

How should I prepare for the event?

Join Connect: Make sure you are signed up as a retailer to gain access to the trade show.

Plan your buy: Get a glimpse of the participating home and beauty brands prior to the event so you can start planning your shopping early.

Book an appointment: Schedule virtual one-to-one meetings with the designers and brands that you would like to know more about.

Request samples: Order free beauty samples ahead of Connect Home & Beauty Market to try products that you’re interested in to ensure the right fit and quality for your customers. 


For brands

Casa Amarosa homeware online


Why participate in the Connect Home & Beauty Market?

Grow your sales: Increase your exposure to our network of retailers and independent boutiques in across the world to maximize orders and sales from new customers.

Convert leads: Develop and build long-lasting relationships with clients through virtual appointments.

Seamless order management: You can receive orders in real time at the trade show or immediately after. Manage your wholesale orders, and easily accept and receive payment all on one platform. 

How should I prepare for the event? 

Get your showroom ready: Upload your new collections and products to your digital store so that they are ready to shop. Complete all product names, descriptions and categories. Update your minimum order quantity and ensure your lead times are accurate.

Invite clients: You can invite existing client partners or prospective retailers to connect and shop with you at the Connect Home & Beauty Market. 

Market the event: Let your customers know that you are participating in the trade show through emails before and during the event. Repost The Folklore Connect’s social media assets to your platforms to inform your followers. 


New to The Folklore Connect? Sign up to shop wholesale or apply to sell as a brand