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The Folklore Edit

The latest in industry news, designer interviews and retail trends

Understanding Clean Beauty and How to Spot Greenwashed Products

What to know and look out for when it comes to beauty products targeted at health and environment...

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Understanding Clean Beauty and How to Spot Greenwashed Products

5 Planning Strategies for a Successful Black Friday and Cyber Monday

The holiday shopping season is a great opportunity for your retail business to end the year strong

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5 Planning Strategies for a Successful Black Friday and Cyber Monday

The Spring/Summer 2023 Trends to Know From Lagos Fashion Week

Get ahead with our guide on the key SS23 fashion trends for the new season

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The Spring/Summer 2023 Trends to Know From Lagos Fashion Week

7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

Be the first to see their latest collections in our exclusive Lagos Fashion Week Digital Buyer’s ...

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7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Bring your business to the attention of retailers with these marketing tips to boost your brand’s...

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5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

An exclusive preview of the latest collections from leading Nigerian brands

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Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

7 Accelerator Programs and Funds Created for African and Black-Owned Brands

Organizations addressing the racial imbalance in fashion through mentoring, scholarships, funding...

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7 Accelerator Programs and Funds Created for African and Black-Owned Brands

What Does the Future Hold for Fashion Trade Shows?

As the world returns to “normal”, will trade shows again be bustling with people making connectio...

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What Does the Future Hold for Fashion Trade Shows?

How to Create a Digital Press Kit

What to know about successfully presenting you and your business in the best way

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How to Create a Digital Press Kit

Conscious Fashion, Deadstock Fabric and Craftsmanship: Trend or the New Normal?

Embracing slow fashion and using upcycled fabric: popular trend or solution to make fashion more ...

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Conscious Fashion, Deadstock Fabric and Craftsmanship: Trend or the New Normal?

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