Introducing the Folklore Shop, a New Destination for Conscious Consumers to Discover Sustainable, Diverse, and Innovative Brands
We’re excited to announce that The Folklore Shop, our consumer shopping platform, is now live. The Shop is part of The Folklore’s efforts to support independent brands looking to scale their global footprint and to inspire consumers to shop with purpose. It’s a destination for conscious consumers to discover and shop a selection of diverse, sustainable, and independent brands from emerging markets in South Africa, India, and Colombia, as well as established markets such as New York, London, and Paris.
The Folklore Shop provides a seamless shopping experience, connecting global customers with a curated selection of diverse, sustainable, and innovative independent brands spanning over 40 countries. The products available to shop are from The Folklore’s extensive network of 700+ brand members. The Folklore Shop offers brands an opportunity to sell to a worldwide audience in an easier and more cost effective way and to garner more visibility from the new wave of conscious consumers.
Designed as a hub for discovery, exploration, and commerce, The Folklore Shop launches with close to 50 brands, offering customers a wide array of categories, including fashion, accessories, beauty, home goods, wellness, hygiene, and children’s products.
Discover apparel, accessories, childrenswear and more on The Folklore Shop
First launched by The Folklore Group in April 2022 as part of its conglomerate of B2B, consumer, and media products, the marketplace was built as a replacement for the company’s original direct-to-consumer platform. The site kicked off with products from established and emerging luxury designers across apparel, accessories, beauty and homeware.
“This is a landmark moment for The Folklore as we expand the reach and accessibility of these remarkable independent brands,” says Amira Rasool, Founder & CEO of The Folklore. “Our mission is to create meaningful opportunities for our brands to grow, sell, connect, and thrive in the global economy. By doing so, we aim to build sustainable businesses that will generate lasting wealth for generations to come.”
The Folklore remains committed to promoting conscious commerce, catering to modern customers who shop according to their values and the communities they wish to support. The revamped marketplace features intuitive tools and search functionalities, allowing global customers to browse products and brands by country, the founder’s race and gender identity, and business practices to support the communities and values they cherish most.
The Folklore Shop makes it easier and more cost effective to order and receive products from independent brands located in emerging global markets like Africa, South America, Asia, and the Caribbean, while also introducing you to local brands located right in your backyard. It also features curated shopping edits of men’s and women’s apparel, accessories, beauty, home, kids & baby, and wellness products that are delivered directly from the brand to your front door.
Starting today, consumers can explore and shop at shop.thefolklore.com. For more information, visit TheFolklore.com.
New to The Folklore Connect? Sign up to shop wholesale or apply to sell as a brand
