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The Folklore Edit

The latest global retail news, trends and wholesale insights.

The Trend Report: Fall/Winter 2024 collections

Discover the range of bold styles and fresh trends that emerged from the runways 

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The Trend Report: Key Looks From the Fall/Winter 2024 Collections

The Expert Guide: How To Grow Your Brand Through Influencer Marketing

Three industry insiders share invaluable insights to elevate social media marketing for brands to...

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The Expert Guide: How To Grow Your Brand Through Influencer Marketing

How to Plan For the Wholesale Market in 2024

How brands can synchronize their product planning to meet the demands of each season

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A Year-Round Approach to Product Planning For the Wholesale Market Calendar in 2024

The Expert Guide: How to Prepare for Retail Buying Appointments

The Folklore team share their tips to equip wholesale brands with the skills and knowledge to hav...

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The Expert Guide: How to Prepare for Retail Buying Appointments

The Expert Guide: How to Source Fashion Suppliers and Manufacturers in Africa

The Africa Fashion Guide to sustainable sourcing and production in Africa

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The Expert Guide: How to Source Fashion Suppliers and Manufacturers in Africa

5 Tips for Speaking with Retail Buyers and Pitching Your Brand at Market Events

How to forge connections and spark interest with potential buyers to elevate your brand in the co...

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5 Tips for Speaking with Retail Buyers and Pitching Your Brand at Market Events

Vanessa Bellan V.Bellan Wholesale Webinar

The designer behind the New York jewelry brand shares her journey into wholesale retail in our la...

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V.BELLAN’s Vanessa Bellan: How I Landed My First Retail Partners

What Is a Line Sheet? How to Create a Wholesale Line Sheet

A step-by-step guide to creating a well-crafted line sheet and ensure that your collection is pre...

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What Is a Line Sheet? How to Create a Wholesale Line Sheet

How to Set the Right Prices for Your Products

A guide to creating a profitable pricing strategy that aligns with your business goals and resona...

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Profitable Pricing Strategies: How to Set the Right Prices for Your Products

Seamless Collaboration: Using Virtual Appointments and In-App Messaging on Connect. Photo by Diva Plavalaguna/Pexels.com

Connect with partners effortlessly and foster collaboration with our key communication features

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Wholesale Appointments: Using Video Chat and In-App Messaging for Wholesale

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