The Folklore Edit

Small brands are connecting with wholesale partners to stabilize revenue, expand their consumer b...

Three key ways in which the African continent has impacted the global beauty industry

Sustainability in a fashion business can be practiced in many ways. Here are some suggestions

Three fashion buyers share their insider knowledge on the wholesale buying process

Nordstrom will continue to grow its assortment of diverse brands through The Folklore Connect

Four ways The Folklore Connect’s technology can help your wholesale business thrive this year

Tips for turning an existing customer into a repeat purchaser

A guide for creating an effective e-commerce store and how to get customers to visit

Create a buzz for your products that will build anticipation and encourage customers to purchase

The Folklore’s founder and CEO on how to benefit from the tools and support the technology platfo...