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The Folklore Edit

The latest global retail news, trends and wholesale insights.

What Is a Line Sheet? How to Create a Wholesale Line Sheet

A step-by-step guide to creating a well-crafted line sheet and ensure that your collection is pre...

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What Is a Line Sheet? How to Create a Wholesale Line Sheet

How to Set the Right Prices for Your Products

A guide to creating a profitable pricing strategy that aligns with your business goals and resona...

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Profitable Pricing Strategies: How to Set the Right Prices for Your Products

Seamless Collaboration: Using Virtual Appointments and In-App Messaging on Connect. Photo by Diva Plavalaguna/Pexels.com

Connect with partners effortlessly and foster collaboration with our key communication features

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Wholesale Appointments: Using Video Chat and In-App Messaging for Wholesale

How to Approach Retail Buyers and Get Your Product Into Stores. Nordstrom NYC; image by George Chinsee/WWD

Key steps to take to grab the attention of a retail buyer and get your product in stores

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How to Approach Retail Buyers and Get Your Product Into Stores

Wholesale Decoded: The Key Terminology Every Brand Should Know

Demystifying the key terms and jargon of the wholesale language that all industry players need to...

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Wholesale Decoded: The Key Terminology Every Brand Should Know

How to Build a Community of Loyal Customers as a Wholesale Brand

Steps that emerging brands can take to cultivate an engaging audience based on brand identity, va...

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What Is a Brand Community and How to Build One

How to Plan Your Production Budget for a New Season. Photo by Ron Lach/Pexels.com

Tips for budgeting to position your fashion brand for growth and success in a new season

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How to Effectively Plan and Budget for the Production of a New Collection

Earn rewards when you refer a retailer to The Folklore Connect

Invite retail stores to The Folklore Connect and earn credits towards your subscription

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Unlocking Success Together: How to Earn Rewards With Connect Retailer Referrals

In the News: Funding Fashion Shows, Improving Supply Chains, Reaching Latinx Consumers and more

Get all the latest headlines, events and announcements in the world of fashion and wholesale retail

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In the News: Funding Fashion Shows, Improving Supply Chains, and Reaching Latinx Consumers

How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

Insights into the steps some wholesale fashion brands are taking to optimize their operations and...

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How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

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