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The Folklore Edit

The latest global retail news, trends and wholesale insights.

Why More Brands Are Embracing Wholesale and Multi-Brand Retail

Small brands are connecting with wholesale partners to stabilize revenue, expand their consumer b...

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Why More Brands Are Embracing Wholesale and Multi-Brand Retail

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Three key ways in which the African continent has impacted the global beauty industry

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The Influence of Africa on the Beauty Industry

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Sustainability in a fashion business can be practiced in many ways. Here are some suggestions

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6 Ways to Build a More Sustainable Fashion Business

The Expert Guide: Understanding a Fashion Buyer’s Perspective

Three fashion buyers share their insider knowledge on the wholesale buying process

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The Expert Guide: Understanding a Fashion Buyer’s Perspective

Nordstrom Partners With The Folklore Group to Connect With Black-Owned Brands

Nordstrom will continue to grow its assortment of diverse brands through The Folklore Connect

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Nordstrom Partners With The Folklore Group to Connect With Black-Owned Brands

How to Use Connect to Succeed in Your Wholesale Business in 2023

Four ways The Folklore Connect’s technology can help your wholesale business thrive this year

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How to Use Connect to Succeed in Your Wholesale Business in 2023

3 Efficient Strategies for Increasing Customer Loyalty

Tips for turning an existing customer into a repeat purchaser

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3 Efficient Strategies for Increasing Customer Loyalty

5 Tips for Optimizing and Promoting Your E-Commerce Website

A guide for creating an effective e-commerce store and how to get customers to visit

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5 Tips for Optimizing and Promoting Your E-Commerce Website

Photograph by Any Lane, courtesy of Pexels

Create a buzz for your products that will build anticipation and encourage customers to purchase

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How to Effectively Market Your Brand This Holiday Season

The Expert Guide: How to Scale Your Wholesale Business Using the Folklore Connect

The Folklore’s founder and CEO on how to benefit from the tools and support the technology platfo...

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The Expert Guide: How to Scale Your Wholesale Business Using the Folklore Connect

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