Join Us for the Free, 3-Day Digital Event

Discover Lifestyle Brands

The premier home and beauty trade show dedicated to sourcing diverse and sustainable brands from around the world.

Exclusive Offers and Promotions

Enjoy limited-time discounts from participating brands, plus $150 off first orders on The Folklore Connect.

Free Shipping on All Orders

Make the most of free global shipping on all orders to all destinations.

3 days to source diverse brands at the best prices

Explore the best diverse-owned and sustainable lifestyle brands for your store with limited-time promotions including up to 30% off all featured brands, $150 off first orders and free shipping to all destinations.

Connect virtually with live and on-demand video

During Home & Beauty Market, retailers can schedule virtual meetings to meet brand founders face-to-face or watch on-demand video content to learn more about their stories and products

Shop risk-free with free beauty samples

Order free beauty samples ahead of Home & Beauty Market to test products that you're interested in. You can ensure the right fit and quality for your customers before placing your wholesale orders.

Sign up to join The Folklore Connect to attend for free

Discover the featured brands

Shop emerging lifestyle brands with exclusive wholesale discounts

Already on Connect? Log in to Connect to shop

Register to join The Folklore Connect to attend for free


Can any retailer attend?

To attend, register to join Connect here.

The Folklore Connect is open to all retailers looking to discover and source from diverse and sustainable brands.

How much does it cost to attend?

Access to the Digital Market Week is free for all retailers.

What types of brands will be showcased during the market week?

Homeware, interiors, beauty and grooming brands that are based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded by someone of a diverse racial background (a person of color or POC).

What happens during the virtual event?

For 3 days, retailers will be able to shop wholesale collections from participating brands with exclusive offers and promotions.

Retailers can also pre-book to attend virtual appointments during the 3 days to meet the founders behind the brands and learn more about their collections.

Previous Market Events

Fall Market 2023

The first online trade show dedicated to diverse and minority-owned designer apparel and accessories brands.

Lagos Fashion Week SS23 Buyer's Preview

The digital activation held in partnership with Lagos Fashion Week granted retail buyers exclusive access to preview and pre-order SS23 collections.