Virtual Trade Shows Connecting Retailers and Brands

Connect Markets provide a free online alternative to trade shows for retailers to attend virtual appointments and source wholesale collections with exclusive discounts and offers.

Join connect to attend

Discover Lifestyle Brands

The first digital trade show events dedicated to diverse and sustainable fashion and lifestyle brands around the world.

Exclusive Offers and Promotions

Enjoy limited-time discounts from participating brands, plus $150 off first orders on The Folklore Connect.

Free Shipping on All Orders

Make the most of free global shipping on all orders to all destinations.

How it works

Discover and Learn

Browse the participating brands and watch introductory videos to learn more about the founders, the brand's history and their collections.

Attend Virtual Appointments

Book virtual appointments using our in-app video chat to connect brand founders in real-time and find out more about their products.

Shop with Exclusive Promotions

Explore the marketplace to source wholesale products with exclusive limited-time discounts and other offers.

Previous Connect Markets

Home & Beauty Market

A seamless way to discover and source diverse and sustainable home and beauty products for retailers

Fall Market 2023

The first online trade show dedicated to diverse and minority-owned designer apparel and accessories brands.

Lagos Fashion Week SS23 Buyers' Preview

The digital activation held in partnership with Lagos Fashion Week granting exclusive access to preview and pre-order SS23 collections.


Can any retailer attend?

To attend, register to join Connect here.

The Folklore Connect is open to all retailers looking to discover and source from premium diverse and sustainable brands.

How much does it cost to attend?

Access to the Digital Market Week is free for all retailers.

What types of brands showcase during the market weeks

All brands that are based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded by someone of a diverse racial background (a person of color or POC).

What happens during the virtual event?

For 3 days, retailers will be able to shop wholesale collections from participating brands with exclusive offers and promotions.

Retailers can also pre-book to attend virtual appointments during the 3 days to meet the founders behind the brands and learn more about their collections.