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The Folklore Edit

The latest global retail news, trends and wholesale insights.

The Expert Guide: How to Scale Your Wholesale Business Using the Folklore Connect

The Folklore’s founder and CEO on how to benefit from the tools and support the technology platfo...

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The Expert Guide: How to Scale Your Wholesale Business Using the Folklore Connect

The Folklore Connect Guide to the 2022 African Fashion Week Calendar

The most anticipated runway shows, designers, and new collections to look forward to

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The Folklore Connect Guide to the 2022 African Fashion Week Calendar

7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

Be the first to see their latest collections in our exclusive Lagos Fashion Week Digital Buyer’s ...

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7 Nigerian Fashion Brands Showing at Lagos Fashion Week 2022 That You Should Know

5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Bring your business to the attention of retailers with these marketing tips to boost your brand’s...

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5 Best Practices for Brands to Promote Their Digital Showrooms for the Wholesale Market

Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

An exclusive preview of the latest collections from leading Nigerian brands

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Announcing The Folklore’s Exclusive Digital Buyer’s Preview for Lagos Fashion Week

5 Ways Brands Can Optimize Their Digital Showroom to Attract Retail Buyers

How to stand out from the crowd and get your products to shine on the virtual stage

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5 Ways Brands Can Optimize Their Digital Showroom to Attract Retail Buyers

The Expert Guide: How to Prepare for a Successful Market Season

Product Merchandiser McKenna Semin from Proenza Schouler shares the ins and outs of product devel...

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The Expert Guide: How to Prepare for a Successful Market Season

7 Accelerator Programs and Funds Created for African and Black-Owned Brands

Organizations addressing the racial imbalance in fashion through mentoring, scholarships, funding...

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7 Accelerator Programs and Funds Created for African and Black-Owned Brands

What Does the Future Hold for Fashion Trade Shows?

As the world returns to “normal”, will trade shows again be bustling with people making connectio...

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What Does the Future Hold for Fashion Trade Shows?

The Expert Guide: 7 Tips on Mastering Product Development

From sourcing materials to communication, key steps that every emerging brand should know

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The Expert Guide: 7 Tips on Mastering Product Development

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