The Folklore Connect New York Fashion Week Showroom Returns for the SS24 Season

The Folklore Connect is set to host its second New York Fashion Week Showroom, powered by Shopify, from September 7-10. Following on from the first successful showroom earlier in the year in February, which welcomed more than 800 buyers, stylists and media professionals, the event serves as a continuation of The Folklore’s commitment to showcasing the work of diverse designers and highlighting their creative contributions to the fashion industry.

Taking place at Shopify’s two-story space in SoHo, New York, the showroom will present the latest collections from 15 of our designers across apparel, footwear and accessories, enabling retailers to discover and source diverse and sustainable brands in global markets from Ghana, Nigeria, South Africa, and Colombia to London, New York, Atlanta and Toronto.

The brands that will be showcasing their spring/summer 2024 collections include New York jewelry designers V.BELLAN and Chee Lee, Lagos-based womenswear brands Rendoll, KADIJU, Oríré, and Elexiay, as well as footwear labels Shekudo and Tejahn Burnett. Also on display will be accessories from EDAS and AAKS, contemporary designs by ISRAELLA KOBLA, RP New York, SELFI and The Lulo Project, as well as eyewear from Wisdom.

The Showroom will open on September 7, with a panel of industry experts who will share insights for emerging brands embarking on their wholesale journey and how to attract retailer interest.

“Although B2B wholesale e-commerce technology is an essential part of the wholesale buying process, the physical and relationship element of buying are still major parts of the equation, says The Folklore’s Founder and CEO Amira Rasool, speaking to WWD. “Our platform was not set up to eliminate the need for human and physical interaction, rather it was set up to streamline these interactions and make the discovery and transaction part of wholesale buying simpler and quicker. We invite every opportunity to make the wholesale experience the best it can be for all of our users, and we find the in-person showrooms we host benefit both our brand and retail partners.”

A buying appointment is required to attend the showroom, which can be made by contacting events@thefolklore.com. For stylist and media visits, registration is open here.