About the showroom

The Folklore Connect's seasonal NYFW showrooms feature the latest collections from a curated selection global brands in an effort to elevate contemporary designers from diverse backgrounds and emerging markets.

Open to retail buyers, stylists, media and industry executives.

For more information on our next showroom, email events@thefolklore.com


Can any retailer attend?

The Folklore Connect showrooms are open to all retailers looking to discover and source from diverse brands.

How much does it cost to attend?

Access to the showroom is free.

Can any brand showcase?

All brands participating in our showrooms are members of The Folklore.

Brands are selected each season based on various criteria including retailer demand, wholesale viability and market opportunities.

Click here to apply to join The Folklore as a brand

What types of brands will be showcased?

Apparel and accessories brands that are based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded by someone of a diverse racial background (a person of color or POC).

I'm unable to visit the showroom in person, can I schedule a virtual buying appointment with a brand?

Virtual appointments take place on The Folklore Connect's virtual meeting rooms via in-app video chat.

Register to create a free acount on The Folklore Connect

Can I place an order without a virtual appointment?

All collections featured in the showrooms are open for wholesale orders on The Folklore Connect