Discover Premium Brands
A virtual passport to explore products from vetted premium and contemporary brands from around the world.
A Seamless Experience
Place wholesale orders, submit payment and chat with brands with easy-to-use tools.
Free Global Shipping
Say goodbye to high delivery costs with free shipping on all orders to all destinations.
As featured in
"The Folklore Connect provides us with resources to discover and connect with new brands in support of our ambitions to address marketplace equity."
Brian Roberts, Vice President of Brand Programs at Nordstrom
Key Features
Discovery Marketplace
Shop by Brand
Browse our entire collection of brands using our easy to filter brand discovery marketplace
Shop by Category
Browse our entire collection of products using our easy to filter product discovery marketplace
Free Shipping
Get free shipping on all orders to all destinations around the world
Order Management
Place Orders
Place wholesale orders by simply adding products to cart and checking out
Order Management
Review, manage and track the fulfillment and delivery status of all orders in one place
Payment
Card Payment
Submit payment for orders with debit or credit cards
Standard ACH Payment
U.S. retailers may use Standard ACH payment processing
Net 60 Payment Terms
U.S. and Canadian retailers can apply to qualify for net 60 payment terms
Communication
Messaging
Send messages to brands using our internal messaging system
Video Chat
Host video and audio meetings with brands using our internal video chat system
Appointment Scheduling
Submit digital and physical appointment scheduling requests to brands
Support
Live Support Chat
Reach a member of our support team through live chat to receive assistance
Resource Marketplace
Access to videos, written guides and a detailed help center
Discover emerging brands to diversify your product assortment
According to Mckinsey, social values are shaping purchase decisions and customer loyaltly now more than ever - retailers that act now stand to attract today's conscious consumer.
The Folklore Connect provides a seamless pathway to discover the world's leading and emerging brands with social values at their core.
How does it work?
1. Apply to join
Tell us about your store and what types products you carry. We will review your application and get back to you.
2. Create your account
Once approved, you'll receive an email to set up your retailer account and in a few short steps.
3. Discover & shop
Browse the marketplace to discover and connect with new brands, and place orders with our seamless check out process.
FAQs
How much does it cost to join as a retailer?
It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.
What type of retailers can join?
All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include premium womenswear, menswear, apparel and accessories.
What goes into evaluating retailers that apply?
There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.
What type of brands are using the platform?
The brand categories we currently accept include premium and luxury womenswear, menswear, accessories, beauty, and homeware.
All brands on our platform are either based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.
There are a number of other factors we consider when vetting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally.
Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.
What if I am already working with brands sold on your platform?
Brands can invite their current retail partners to have their application fast tracked using a special retailer invite link. Being invited by a brand using the platform will increase your chances of acceptance dramatically.