The Folklore Connect: Your Wholesale Alternative
The wholesale platform with a difference, empowering retailers to source from diverse and minority-owned fashion, accessories, beauty, and homeware brands from global markets.
As featured in
Source with purporse
Discover emerging brands to diversify your product assortment
According to Mckinsey, social values are shaping purchase decisions and customer loyaltly now more than ever - retailers that act now stand to attract today's conscious consumer.
The Folklore Connect provides a seamless pathway to discover the world's leading and emerging brands with social values at their core.
Shop by Brand
Browse our entire collection of brands using our easy to filter brand discovery marketplace
Shop by Category
Browse our entire collection of products using our easy to filter product discovery marketplace
Get free shipping on all orders to all destinations around the world
Place wholesale orders by simply adding products to cart and checking out
Review, manage and track the fulfillment and delivery status of all orders in one place
Submit payment for orders with debit or credit cards
Standard ACH Payment
U.S. retailers may use Standard ACH payment processing
Net 60 Payment Terms
U.S. and Canadian retailers can apply to qualify for net 60 payment terms
Send messages to brands using our internal messaging system
Host video and audio meetings with brands using our internal video chat system
Submit digital and physical appointment scheduling requests to brands
Live Support Chat
Reach a member of our support team through live chat to receive assistance
Access to videos, written guides and a detailed help center
Your Virtual Passport to Global Brands
Unlike other wholesale platforms, The Folklore Connect curates the world's most diverse, ethical and value-driven brands in one place.
The brands of the future are here
Submit payment to international brands in a convenient manner
Send deposits, pay balances, and apply for net 60 terms using our trusted payment processing system that cuts the cost of expensive wire transfers and the need to send currency through multiple platforms.
How much does it cost to join as a retailer?
It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.
How do I join The Folklore Connect?
All retailers must apply using the retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to view our brands and their products and place orders. We review applications on a rolling basis
What type of retailers can join?
All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include men’s and women’s apparel, accessories, beauty, and homeware.
What goes into evaluating retailers that apply?
There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.
What type of brands are using the platform?
The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.
All brands on our platform are either based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.
There are a number of other factors we consider when vetting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally.
Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.
What if I am already working with brands sold on your platform?
Brands can invite their current retail partners to have their application fast tracked using a special retailer invite link. Being invited by a brand using the platform will increase your chances of acceptance dramatically.
When will I find out if my application was accepted?
Applications will be reviewed in the order they were received. You will be notified in 1-7 business days if you are accepted to join the platform.
What happens after I get accepted?
You will receive an email notification with registration instructions. Once you have registered, you are all set to browse brands and start ordering!
What happens if I was waitlisted?
If you receive a notification that you were waitlisted, please don’t be discouraged or think it’s because we are not fans of your awesome retail company. Please feel free to reapply again at least six months after submitting another application.