The B2B Wholesale Platform Focused on Diversity and Sustainability

A full suite of purpose-built technology to support global brands in emerging markets


Your brand, your story

Bring your brand to life through your digital showroom, giving retailers 24/7 access to learn more about your brand, browse products and seamlessly place wholesale orders


Streamline your wholesale operations

Consolidate your existing wholesale partners and manage all orders in one place by on-boarding your existing partners to The Folklore Connect completely commission-free.


Discover retailers around the world

Plan and organize your wholesale sales prospecting and outreach by browsing the retailer marketplace to discover new retail stores to connect with.


Manage sales conversations wherever you are

Manage wholesale relationships and seamlessly connect with retail buyers around the world through in-app communication tools including two-way messaging and virtual video appointments.

*outbound messaging on Connect Plus and Premium only


Create best-in-class sales materials

Standard line sheets and order forms are a thing of the past. Simply bulk upload your product details and export line sheets to supply buyers with the information they need to foster a successful partnership.


Receive, track and manage orders and payments

Replace spreadsheets and manual purchase order tracking with streamlined wholesale order management. Manage order requests, set payment terms and receive deposits and balances directly to your bank account.

Join over 300+ leading brands using The Folklore Connect

Brand FAQs

How do I join The Folklore Connect?

All brands must apply using the form on our brand registration page to be considered for an opportunity to join the platform. Only brands that are accepted will have access to see and use the platform. We review applications on a rolling basis.

What type of brands can join?

The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware. To be accepted your brand must be based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or be founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.

What goes into evaluating brands that apply?

There are a number of factors we consider when selecting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally. Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

When will I find out if my application was accepted?

Applications will be reviewed in the order they were received. You will be notified in 7-14 business days if you are accepted to join the platform.

What happens after I get accepted?

You will receive an email notification with registration instructions and we will schedule an onboarding meeting to properly guide you through the platform. Once you have registered and finished your demo call, you are all set to create your virtual showroom, upload your products, and start selling!

What happens if I was waitlisted?

If you receive a notification that you were waitlisted, please don’t be discouraged or think it’s because we are not fans of your awesome brand. Please feel free to reapply again at least six months after submitting another application.

How much does it cost to join as a brand?

We have multiple pricing options that fit the needs of a variety of different businesses. We have free commission only plans, flat rate annual fee plans, and hybrid plans that combine both fee and commission. Review our pricing here.

Choose the plan that best fits your brand

Connect Essentials

Best for early stage brands that are new to wholesale

Connect Plus

Best for growing brands with some existing wholesale operations

Connect Premium

Best for brands looking rapidly scale their wholesale business