Source Beauty on The Folklore Connect

Discover Brands

Explore a curated selection of premium beauty and grooming brands from around the world

Shop With Purpose

Access our free marketplace to shop independent beauty brands focused on diversity and sustainability.

Free Global Shipping

Place wholesale orders, submit payment, and enjoy free shipping on all orders with easy-to-use tools.

Meet our makers

Discover some of the brands you can find on The Folklore Connect

Acarre

Multi-use bioactive beauty products based on modernized African and Pacific Islander ancestry.

Arami Essentials

Multi-purpose, non-toxic skincare and bodycare aiming to promote simple beauty routines.

FOR TMRW

Non-toxic, vegan nail polishes and treatments. Powered by color psychology and rooted in wellbeing. Leaping Bunny Certified.

Kudu Cosmetica

Skincare created using botanical extracts and plant-based ingredients from all over Southern Africa.

Ilera Apothecary

Formulating clean beauty using skin-healing ingredients and sustainable business practices.

M2U NYC

A high-performing, skincare-infused afforable makeup brand creating easy-to-use, multi-tasking products

Shaeri

Shaeri addresses a gap in the haircare market for natural yet sophisticated products for hair.

Suki Suki Naturals

On a simple mission to create natural products that nurture, soothe and heal skin and hair with harm-free ingredients.

Madame Gabriela Beauty

Award-winning luxury clean lipstick collection that marriess 100% clean beauty with high-performance

Join Connect to shop

About The Folklore Connect

The Folklore Connect is a wholesale platform that empowers retailers to discover and shop products by diverse fashion, accessories, beauty, and homeware brands from global markets.

How much does it cost to join as a retailer?

It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.

How do I join The Folklore Connect?

All retailers must apply using the retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to view our brands and their products and place orders.

What type of retailers can join?

All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include men’s and women’s apparel, accessories, beauty, and homeware.

What goes into evaluating retailers?

There are a number of factors we consider when selecting the retailers we invite to join the platform. These factors include: being in business for at least two years, verifiable history of selling quality and superior products and brands, and contemporary or high-end price point. Although these are not the only factors we consider and we will occasionally consider retailers that do not meet all of the requirements, however, this is the primary way we evaluate.

What types of brands are on the platform?

The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.

All brands on our platform are either based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.

There are a number of other factors we consider when vetting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally.

Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

You're in good company

Join our network of global retail partners on a mission to create a more diverse and inclusive retail industry

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