Designer: Didi Akinyelure

Established: 2018

London-based April & Alex is a slow fashion womenswear brand that creates fashion-forward pieces. The brand is owned by British award-winning journalist Didi Akinyelure who was inspired by her grandmother and mother’s backgrounds in tailoring and fashion retail. Premium fabrics from deadstock and overproduction sourced from Italy are used to create stylish, head-turning garments.

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