NYFW SHOWROOM
APRIL & ALEX
About April & Alex
Categories: Women's apparel
April & Alex is a London-based womenswear brand owned by British / Nigerian Award-winning Journalist, and Creative Director Didi Akin. The black-owned brand champions slow fashion and is passionate about creating fashion-forward garments that women feel empowered in. Sustainability is at the core of the April & Alex business model, using premium reclaimed fabrics in all collections. These high-quality fabrics are sourced in Italy, from overproduction and dead-stock, providing a second chance to premium fabrics which would otherwise have been destroyed