The B2B Wholesale Platform Built for Social Impact

Leverage innovative wholesale technology and retail buyer solutions to discover diverse-owned and sustainable brands from around the world


Discover premium brands with diversity in mind

The Connect Marketplace is a B2B wholesale marketplace to discover brands built on diversity and sustainability. The wholesale marketplace provides a pathway to a new age of contemporary and designer brands based in emerging markets or owned by people of color with a focus on sustainability and ethical practices.


Find collections your customers will love

Take a deep dive into the digital showrooms of brands that fit your customers’ needs. Learn more about the history of the brands and conveniently browse products, request samples, download line sheets and place wholesale orders through a single platform.


Connect with the people behind the brands

Build long-lasting relationships with the people behind the brands through in-app communication tools. Send instant messages for product inquiries and clarifications. Request online or offline buying appointments and host video meetings to view collections in real time, foster strong relationships, and make more informed wholesale buying decisions.


Seamless wholesale buying

Simplify your ordering process with our user-friendly order process. Simply review the wholesale collections, add desired products to cart, and proceed to secure checkout via credit card, debit card, or directly from your bank account. View the order status and track your shipment at any time on your Connect dashboard.

Wholesale Buying to Suit Your Business

Connect for Boutiques

Self-service access to the full suite of wholesale buying tools for small-to-medium size retail boutiques

Connect Enterprise

Custom wholesale buying and brand discovery support for large enterprise multi-brand retailers

Trusted by retailers around the world

We are grateful for our partnership with The Folklore Group, which provides us with additional resources to discover and connect with brands in support of our ambitions to address marketplace equity.

Brian Roberts, Vice President of Brand Programs, Nordstrom

We share similar values and appreciation for amazing brands. I love that it simplifies the business process and brings everything together in regards to sourcing, communicating with brands and the shipping process.

Theresa Olloh, Founder, Hamalie

The Folklore Connect has been easy to navigate with impeccable client service. The platform has made it easy to invest in Africa and I appreciate the team for their contribution in showcasing talent to the world.

Johnny Nwankwo, Fashion Director, Nkasiobi