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The Folklore Edit

The latest in industry news, designer interviews and retail trends

Vanessa Bellan V.Bellan Wholesale Webinar

The designer behind the New York jewelry brand shares her journey into wholesale retail in our la...

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V.BELLAN’s Vanessa Bellan: How I Landed My First Retail Partners

Style Meets Sustainability: The Eyewear Brands Embracing the Green Revolution

Explore the rise of sustainability in eyewear, the key players leading the charge and the valuabl...

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Style Meets Impact: The Eyewear Brands Embracing Sustainability

Wholesale Decoded: The Key Terminology Every Brand Should Know

Demystifying the key terms and jargon of the wholesale language that all industry players need to...

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Wholesale Decoded: The Key Terminology Every Brand Should Know

The Case Study: Florian London’s Successful Retail Launch on Shopbop

How joining Connect has facilitated the brand’s retail launch as well as opportunities for meetin...

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The Case Study: Florian London’s Successful Retail Launch on Shopbop

How Trend Analysis Can Help You Plan Your Next Collection

We explore how modern brands are personalizing beauty experiences, predicting trends, and customi...

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Data-Driven Beauty: How Trend Analysis Can Help You Plan Your Next Collection

The Report: Top Trends From SS24 Womenswear Collections

Review our curation of the latest womenswear trends and shop these looks from our wholesale brands

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The Report: Top Trends From Spring/Summer 2024 Womenswear Collections

12 Latinx-Owned Brands to Know: Nopalera

Discover our curated lineup of Latinx-owned wholesale brands across fashion, beauty, and lifestyle

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Hispanic Heritage Month: 12 Latinx-Owned Brands to Know

My Folklore: Priscilla Jiminian of Skinergy Beauty interview

The woman behind the diverse-led skincare brand speaks to us on why her Latina heritage is integr...

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My Folklore: Founder Priscilla Jiminian on Skinergy Beauty Being a Vehicle of Diversity

My Folklore: Ila Ceramica founder Camila Apaez interview

The ceramicist on her creative process, exploring new paths and prioritizing sustainability 

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My Folklore: Ila Ceramica Founder Camila Apaez on Staying True to Her Voice

The Top Holiday Home Decor Trends

Key product categories within the homeware and decor space that are perfect for the holidays

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The Trend Report: The Top Holiday Home Decor Ideas for the Festive Season

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