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The Folklore Edit

The latest in industry news, designer interviews and retail trends

Why Kalarah Is on a Mission to Shine a Light on Unsung Female Designers

The founder of the online boutique on empowering female designers, celebrating culture, and embra...

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Why Kalarah Is on a Mission to Shine a Light on Unsung Female Designers

The Potion Studio’s Founder on Elevating the Natural Haircare Journey

Aziza El Wanni on her personal haircare journey, celebrating diversity and what makes her brand s...

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The Potion Studio’s Founder on Elevating the Natural Haircare Journey

What Retailers Should Know About Sustainable Products

Understanding consciously made products and the reasons why retailers should stock them

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What Retailers Should Know About Sustainable Products

Why More Brands Are Embracing Holistic Beauty and What It Means for Retailers

Understanding the rise of holistic beauty and how retailers can tap into this growing market and ...

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Why More Brands Are Embracing Holistic Beauty and What It Means for Retailers

The Trend Report: Resort 2024

The Folklore Connect’s guide to the top looks of the mid-season collections to watch out for when...

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The Report: Top Trends From Resort 2024 Collections

The Case Study: How Eyewear Brand Bôhten Connected With Retailer Shopbop on The Folklore

An insider look at how eyewear brand Bôhten was able to streamline its wholesale process and laun...

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The Case Study: How Eyewear Brand Bôhten Connected With Retailer Shopbop on The Folklore

The Folklore Hosts Intimate Dinner for Designers in London

Take a peek inside the dinner event that brought together a handful of The Folklore’s designer co...

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The Folklore Hosts Intimate Dinner for Designers in London

Why Supporting Diverse-Led and Emerging Brands Is Essential to Concept Store NKASIOBI

The founder and fashion director Johnny Nwankwo shares the inspiration behind his e-commerce stor...

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Why Supporting Diverse-Led and Emerging Brands Is Essential to Concept Store NKASIOBI

Fruché designer Frank Aghuno

The Fruché founder and designer talks about finding his voice through fashion and using his platf...

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Fruché Designer Frank Aghuno on the Importance of Pride and Self-Expression

How It’s Made: RP New York’s Hand-Embroidered Designs

The brand creates artisan-made pieces which are brought to life stitch by stitch at its private a...

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How It’s Made: RP New York’s Hand-Embroidered Designs

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