About the showroom

The Folklore Showrooms are where global talent takes center stage. Our curated seasonal showcases spotlight the latest collections from brands representing diverse backgrounds and global perspectives. 

Our showrooms are open to retail buyers, stylists, media, and industry leaders. 

Elevate Your Brand or Discover the Next Big Thing

  • Brands: Showcase your work, connect with buyers, and propel your brand forward.
  • Retailers: Source exceptional products and build relationships with unique brands.

The Folklore Showroom is by appointment only. Retail buyers, stylists, press, industry executives are welcome and to request an invite by email events@thefolklore.com


Can any retailer attend?

The Folklore Connect showrooms are open to all retailers looking to discover and source from diverse brands.

How much does it cost to attend?

Access to the showroom is free.

Can any brand showcase?

All brands participating in our showrooms are members of The Folklore.

Brands are selected each season based on various criteria including retailer demand, wholesale viability and market opportunities.

Click here to apply to join The Folklore as a brand

What types of brands will be showcased?

Apparel and accessories brands that are based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded by someone of a diverse racial background (a person of color or POC).

I'm unable to visit the showroom in person, can I schedule a virtual buying appointment with a brand?

Virtual appointments take place on The Folklore Connect's virtual meeting rooms via in-app video chat.

Register to create a free acount on The Folklore Connect

Can I place an order without a virtual appointment?

All collections featured in the showrooms are open for wholesale orders on The Folklore Connect