The Folklore Guide

How to Shop Wholesale on Connect

With more than 2,000 products to choose from across apparel, beauty and homeware categories, supplied by more than 150 brands in emerging markets from Africa, South America and Asia, The Folklore Connect is growing to be one of the premium wholesale platforms to discover and shop diverse-led brands.

Shopping wholesale on The Folklore Connect is a simple and straightforward process. By following the below steps, you can easily find and order the products you need to stock your store that your customers will love.

Apply to become a retailer

The first step to shopping wholesale on The Folklore Connect is to submit an application to join our curated community of today’s leading brands and retailers. Simply sign up to request access to the wholesale platform. You will need to provide some basic information, including your name, your store name, location and website, business email address, and the categories and brands you carry.

Browse products

Once your application has been approved and you have access to
The Folklore Connect wholesale marketplace, you can start browsing products and shopping. You can search for products by category or by using the search bar at the top of the page. You can also filter your search results by price range, minimum order value, and other criteria.

Shop by category

You can browse brands and products in the wholesale marketplace by the category you are shopping for, across ready-to-wear apparel, footwear, beauty and grooming, and home goods.

Enhance your search

Narrow your search to find exactly what you are looking for by using the filter function. Choose a category to shop and continue to filter through the subcategories available.

Match your brand values

Find brands that share values that are important to you and your customers. Select from principles or communities that are Black-owned, handmade, ethically sourced and many more.

Placing a wholesale order

When you find the product you are interested in and want to order, simply click on the product page to view more information about it, including the minimum order quantity, payment terms and wholesale price.

Place an order

Ready to place an order? Select the product and quantity you want and click “Add to Cart”. Once you have added all the products to your cart, click “Order from Brand” to proceed.

Pay for your order

Minimum payment may be required. You have the option to pay by credit card, debit card, or directly from your bank account. US retailers can use standard ACH payment processing.

Track your order

You will receive an email confirming the details of your order, including an expected delivery date. Log in to your account to view the status of your order and track your shipment.

Top tips for retailers

Now you are ready to source sustainable products and diverse-led brands to stock your store with, but there is more to discover and enjoy when shopping wholesale with The Folklore Connect.

Discover what’s trending

Connect offers curated selections of diverse and sustainable products that make it easy to source inventory you might not have discovered otherwise.

Enjoy free shipping

Get free shipping on all orders to all destinations around the world. Plus, shop risk-free and order free beauty samples before placing your order.

Make a connection

Want to know more about a brand? You can schedule virtual meetings with founders or watch on-demand video content to learn more about their products.

You’re in good company

Join our network of global retail partners on a mission to create a more diverse and inclusive retail industry