A digital alternative

Connect with and sell to international retailers without leaving your home or store.

Be discovered

An easy platform to be discovered by new stockists and build long-lasting partnerships.

Ongoing support

Continue to grow your wholesale business with The Folklore Connect's seamless technology.

How it Works

Registration for Home & Beauty Market 2023 has closed.

Click below to apply to join The Folklore Connect to access future markets.

Already on Connect?

Simply log in to your Connect dashboard and follow the link to register and set your market promotions.

Interested in attending as a retailer?

Connect Markets are free to attend for all retailers on Connect. Register to join as a retailer today.


Can my brand participate if we are not on The Folklore Connect?

Brands that are not yet on The Folklore Connect must complete the application form to register their interest and be reviewed for approval.

By applying to participate, you are also applying to join The Folklore Connect.

How much does it cost to participate in Connect Markets?

Connect Markets are free to participate for all Connect brands.

How much does it cost to join The Folklore Connect?

We have multiple pricing options that fit the needs of a variety of different businesses. We have free commission only plans, flat rate annual fee plans, and hybrid plans that combine both fee and commission. Review our pricing here.

Will I receive orders during the market week?

All orders are placed at the retailers' discretion.

What types of retailers participate?

The market week is open to our full retailer network of boutiques, concept stores, e-commerce stores and departments stores.

You can also invite any existing retail partners or retailers that you're interested in; they'll simply need to create a Connect account.