Our mission is to provide technology that enables brands to streamline and scale their wholesale business, and retailers to seamlessly find and order fantastic products.

About Connect

The Folklore Connect is a wholesale platform that provides software for diverse and sustainable brands in global markets to manage and scale their wholesale business and retailers with a marketplace to discover and shop these brands. We help retailers and the next generation of brands work together to provide customers with products they will love.

Our vision is to see our brands sold in retail stores around the world.

Our Technology

The Folklore Connect is creating solutions that have a positive impact on the way brands and retailers engage in conscious commerce. Our goal is to use technology and community to connect brands, customers, and partners that value sustainability and the new vanguard of design.

Our Values


Fostering relationships and engagement among individuals and corporations striving to see our community win.


Facilitating valuable and long-lasting connections between brands and global customers and partners.

Diversity and Inclusivity

Providing the world with opportunities to amplify African and diasporic creativity, and champion inclusivity.


Developing streamlined supply chain systems that expand jobs, entrepreneurship, manufacturing, and the African economy.


Creating solutions that have a positive impact on the way brands, retailers, and consumers engage in conscious commerce.


Celebrating and undertaking innovation as a means to develop a better and more sustainable society.