Fashion & Accessories
Beauty & Grooming
About The Folklore Connect
The Folklore Connect is a wholesale platform that empowers retailers to discover and shop products by diverse fashion, accessories, beauty, and homeware brands from global markets.
How much does it cost to join as a retailer?
It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.
How do I join The Folklore Connect?
All retailers must apply using the retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to view our brands and their products and place orders.
What type of retailers can join?
All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include men’s and women’s apparel, accessories, beauty, and homeware.
What type of brands are on the platform?
The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.
All brands on our platform are either based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.
There are a number of other factors we consider when vetting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally.
Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.
You're in good company
Join our network of global retail partners on a mission to create a more diverse and inclusive retail industry