Discover Brands

Explore a curated selection of diverse-owned contemporary fashion, accessories, beauty, home, and lifestyle brands.

Shop With Purpose

Access our free marketplace to shop sustainable products by diverse-led brands from global markets.

Free Shipping

Place wholesale orders, submit payment, and enjoy free shipping on all orders with easy-to-use tools.

Meet our makers

Discover some of the brands you can find on The Folklore Connect

Fashion & Accessories


Highly crafted pieces that explore texture clashes, proportions, color, and textile manipulation.

Orange Culture

Contemporary androgynous statement pieces alongside elevated staples from a non-conformist point of view.


Leather bags and accessories designed and produced with the intention of creating emotion.

Beauty & Grooming

Arami Essentials

Multi-purpose, non-toxic skincare and bodycare aiming to promote simple beauty routines.

Kudu Cosmetica

Skincare created using botanical extracts and plant-based ingredients from all over Southern Africa.

Ilera Apothecary

Formulating clean beauty using skin-healing ingredients and sustainable business practices.

Home Accessories

Oya Abeo

Hand-drawn batik prints fashioned into kitchen essentials and luxurious feeling homeware.

Tackussanu Senegal

Traditional Senegasle weaving techniques with a modern design to create handmade luxury home accessories.

Suki's Candle Co.

Premium hand-pored soy wax candles. Infused with essential oils for an environmentally clean burn with no toxins, additives, dyes or pollutants.

Join Connect to shop

About The Folklore Connect

The Folklore Connect is a wholesale platform that empowers retailers to discover and shop products by diverse fashion, accessories, beauty, and homeware brands from global markets.

How much does it cost to join as a retailer?

It's free! Retailers pay absolutely no cost to join the platform and place orders. No hidden fees. Completely free.

How do I join The Folklore Connect?

All retailers must apply using the retailer registration page to be considered for an opportunity to join the platform. Only retailers that are accepted will have access to view our brands and their products and place orders.

What type of retailers can join?

All retailers around the world are eligible to apply to join our platform. The retail categories we currently serve include men’s and women’s apparel, accessories, beauty, and homeware.

What type of brands are on the platform?

The brand categories we currently accept include men’s and women’s apparel, accessories, beauty, and homeware.

All brands on our platform are either based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded or co-founded by someone of a diverse racial background (a person of color or POC). These diverse backgrounds include but are not limited to Black, Latinx, Indigenous, Asian, and Pacific Islander.

There are a number of other factors we consider when vetting the brands we invite to join the platform. These factors include: being in business for at least two years, producing a minimum of one product drop a year, having at minimum two employees, verifiable history of selling quality products to retailers or consumers, price point, strong social media and web presence, and the desire to scale your business globally.

Although these are not the only factors we consider and we will occasionally consider brands that do not meet all of the requirements, this is the primary way we evaluate.

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