Autumn/Winter 2023 Apparel & Accessories Digital Market Week

February 1st - 3rd, 2023

Brand registration is now open to participate in The Folklore Connect A/W23 Digital Market Week.

The online activation is an exclusive opportunity to present your latest or upcoming collection for prospective retailers to preview and pre-order through virtual market appointments.

Open to apparel and accessories collections only

How it Works

1. Register your interest by January 20th, 2023.

2. Prepare to have physical samples available to showcase during virtual appointments with wholesale and retail pricing.

3. Receive notifications of virtual appointments scheduled by retailers interested in your brand.

4. Host virtual appointments from February 1st-3rd.

5. Make sure your collection is uploaded in your Connect showroom by February 24th for order placement.

Retail Partners

An opportunitiy to connect with leading retailers in our wholesale network


How much does it cost to participate?

The market week is free for all Connect brands

Can I showcase an old collection?

The market week is solely to showcase any new collection that will be presented to the public between January and March, or the most recent collection that has not been sold at another retail store.

Will I receive orders during the market week?

Orders are placed at the retailers' discretion, orders can take place during the market week or during the weeks after.

What types of retailers participate?

The market week is open to our full retailer network of boutiques, concept stores, e-commerce stores and departments stores.

You can also invite any retail partners that you're interested in presenting to and they'll simply need to create a Connect account.