Join Us for the Free, 3-Day Digital Event
Free Access to Leading Diverse Brands
The first digital trade show dedicated to diverse and minority-owned apparel and accessories brands around the world.
Virtual Showroom Appointments
Book virtual appointment to meet designers and view collections in real-time via Connect's in-app video chat function.
Free Shipping on All Orders
View digital showrooms and place wholesale orders to stock the emerging brands that your customers will love.
Browse brand profiles to find out more and schedule virtual appointments
Can any retailer attend?
The Folklore Connect is open to all retailers looking to discover and source from diverse brands.
How much does it cost to attend?
Access to the Digital Market Week is free for all retailers.
What types of brands will be showcased during the market week?
Apparel and accessories brands that are based in an emerging market (Africa, South America, Asia, Caribbean, etc.) or founded by someone of a diverse racial background (a person of color or POC).
How do I schedule a virtual appointment with a brand?
Appointments take place on The Folklore Connect's virtual meeting rooms via in-app video chat.
Once you have created your Connect account, click on your brands of interest to view their digital showroom and select the "Schedule appointment" button.
How long do the appointments last?
All virtual appointments last up to 30 minutes.
Can I place an order without a virtual appointment?
All collections featured in the digital showrooms are open for wholesale orders.
Lagos Fashion Week Digital Buyer’s Preview, 2022
The digital activation held in partnership with Lagos Fashion Week granted retail buyers exclusive access to preview and pre-order SS23 collections
“The Folklore Connect makes it easy for retailers to place orders from diverse designers to get their clothes in front of new customers.”
– Fast Company