South African Brands

South African Brands


From Cape Town to Johannesburg, Durban to East London, the design talent brewing in South Africa is constantly growing and picking up steam in international markets. In Cape Town, brands Nicholas Coutts, Pichulik, Selfi, Thalia Strates, and W35T produce products for the beach dwellers, rock climbers, and vacationers; while over in Johannesburg, brands MaXhosa, MmusoMaxwell, and Simon and Mary produce for the urban city dweller hanging out in Maboneng on the weekends and 

From these brands, you will find styles that span every corner of South African culture. Pichulik’s bespoke jewelry draws inspiration from Cape Town's natural landscape and architecture. MaXhosa’s premium knitwear is designed to honor designer Laduma Ngxokolo's Xhosa heritage. Sustainably sourced jumpsuits from Selfi and wool fez hats from Simon and Mary is an example of the country's diverse offering.

These are just a few of the many South African brands that combine modern styles with traditional garments from the past while maintaining their deep-rooted culture. Whether traditional, modern or a mix of aesthetics is preferred, shop South Africa’s top luxury and emerging fashion and accessories brands online at The Folklore.

Women's Collection

Discover our carefully curated edit of the best established and emerging designers from Africa and the diaspora for womenswear. From stylish coats and jackets to exclusive bags, and footwear for women, you can find covetable pieces to suit your personal style. ...Shop our selection of dresses, tops, pants, skirts, swimwear, jewelry, shoes, and handbags from luxury and contemporary brands including Onalaja, Orange Culture, Thalia Strates, CLAN, Pichulik and Andrea Iyamah

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