Ivorian fashion has never been more popular than it is today. In Abidjan, dozens of luxury and emerging men's and women's fashion and accessories brands have captured the attention of international press, customers, and retailers. These brands are known for working with skilled artisans who have mastered their craft over generations. Ivorian designers prioritize designing clothes, shoes, jewelry, and accessories composed of locally sourced materials, instantly embedding a cultural significance into contemporary styles. Designers such as Ivory-coast based fashion designer, Loza Malohembho, carry their cultural heritage into the present day, highlighting the creativity and dynamism that is currently flourishing in Cote D’Ivoire’s fashion scene. Loza Malehombho silhouettes celebrate the paradox of the old and the new, cultural and futuristic, but more specifically, the synergies, the contradictions, and similarities between Ivorian heritage and modern fashion.