Part of our mission here at The Folklore Connect is to empower small businesses and new brands that represent the diversity that the fashion industry has to offer, and enable connections with retail partners across the globe.

Despite the high barriers to entry, the landscape of the fashion and design industry has expanded in recent years thanks to innovative creatives who are establishing their own brands shaped by their personal experiences and identities. Designers from diverse backgrounds are beginning to emerge in jewelry design, using the small pieces of accessories to tell stories about identity, empowerment and craftsmanship.

This week, we’re excited to spotlight some of the women-owned jewelry brands available on Connect. Brands such as Meraki Jewellery Design, V.BELLAN and JIAMINI are putting their unique stamps on jewelry design by demonstrating how their values and and self-expressions bring a much-needed, diverse perspective to the industry.



Amari rings and cuff by V.BELLAN

Founded in New York by Haitian-American designer Vanessa Bellan, V.BELLAN is a gender-neutral jewelry brand that offers contemporary pieces that are designed to be everyday essentials. Its jewelry collections are inspired by clean lines and structural shapes. From signet rings and pearl-drop earrings to its signature paperclip chains, each piece is crafted by hand using gold, brass or sterling silver, for a refined yet edgy look.

Bellan has worked in the jewelry industry since 2011, from private label brands to major retailers, and as a consultant for both up-and-coming and established designers. She created her first jewelry collection in 2016 after garnering interest in the custom pieces she made for herself. Designed in Brooklyn and handcrafted in New York City, each collection is designed to last and, hopefully, be passed down from one generation to another.

Shop V.BELLAN here


Meraki Jewellery Design

Gold Holding Hands Rings by Meraki Jewellery Design

Based in South Africa, Meraki Jewellery Design was founded in 2013 by Megan Keyser after studying jewellery design at the Cape Peninsula University of Technology. Keyser and her all-women team craft each piece by hand in the brand’s Cape Town studio, using ethically sourced gemstones and solid metals to create delicate accessories. The brand also works with external jewellers, local tradespeople who add stone setting, hand engraving and other bespoke finishings.

Every piece of jewellery is made with care and attention to detail, embracing natural imperfections of the hand at work while staying true to the beauty of the materials. Drawing inspiration from geometric forms, their travels and an appreciation for well-made objects, Meraki’s designs, which range from playful pendant necklaces to elegant rings, are made to last and complement each wearer’s personal style.

Shop Meraki Jewellery Design here



Matuu Spine Drop Necklace by JIAMINI

With a name that translates to “believe in yourself” in Swahili, JIAMINI is a family-run accessories brand established on the preservation of traditional African design. Its three founding principles are tradition, craftsmanship and heritage, which are brought to life by skilled female artisans in Kenya using techniques and craftsmanship that have been passed down from generation to generation.

Taking an ethical and sustainable approach to luxury, Jiamini’s structural necklaces, earrings and bracelets are crafted by hand from renewable resources, with a mission to design stylish accessories for today’s global woman while helping local women rise above poverty through economic empowerment and employment, one stitch at a time through fashion.

The brand combines its innovative designs with timeless craftsmanship such as hand embroidery or sand casting, a manufacturing process that involves pouring molten brass into a sand mold to create organic, intricate pieces.

Shop JIAMINI here