ow to Shop Wholesale on Connect as a Retailer

The Folklore Guide: How to Shop Wholesale on Connect as a Retailer

With more than 7,000 products to choose from across apparel, beauty and homeware categories, supplied by over 300 brands from markets including Africa, Europe, South America and Asia, The Folklore Connect is growing to be one of the premium wholesale platforms to discover and shop diverse-led brands.

Shopping wholesale on The Folklore Connect is a simple and straightforward process. By following the below steps, you can easily find and order the products you need to stock your store and serve your customers.

Apply to become a retailer

The first step to shopping wholesale on The Folklore Connect is to submit an application to join our curated community of today’s leading brands and retailers. Simply sign up to request access to the wholesale platform. You will need to provide some basic information, including your name, your store name, location and website, business email address, and the categories and brands you carry.

Discover new products

Once your application has been approved and you have access to The Folklore Connect wholesale marketplace, you can start browsing products and shopping. You can search for products by category or by using the search bar at the top of the page. You can also filter your search results by price range, minimum order value, and other criteria.

  • Shop by category: you can browse brands and products in the wholesale marketplace by the category you are shopping for, across ready-to-wear apparel, footwear, beauty and grooming, and home goods.
  • Enhance your search: narrow your search to find exactly what you are looking for by using the filter function. Choose a category to shop and continue to filter through the subcategories available.
  • Match your brand values: find brands that share values that are important to you and your customers. Select from principles or communities that are Black-owned, handmade, ethically sourced and many more.


Shop on wholesale platform The Folklore Connect

Placing a wholesale order

When you find the product you are interested in and want to order, simply click on the product page to view more information about it, including the minimum order quantity, payment terms and wholesale price.

  • Place an order: As soon as you’re ready to place an order, select the product and quantity you want and click “Add to Cart”. Once you have added all the products to your cart, click “Order from Brand” to proceed.
  • Pay for your order: minimum payment may be required. You have the option to pay by credit card, debit card, or directly from your bank account. US retailers can use standard ACH payment processing.
  • Track your order: you will receive an email confirming the details of your order, including an expected delivery date. Log in to your account to view the status of your order and track your shipment.


Connect offers curated selections of diverse and sustainable products that make it easy to source inventory you might not have discovered otherwise. Want to know more about a brand? You can schedule virtual meetings with the founders or watch on-demand video content to learn more about their products.


Apply to join The Folklore Connect as a retailer here


New to The Folklore Connect? Sign up to shop wholesale or apply to sell as a brand