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The Folklore Edit

The latest global retail news, trends and wholesale insights.

How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

Meet the retailer behind the independent online store that specializes in artisanal African-made ...

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How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods

The Folklore Connect partners with retailers of all sizes, including small boutiques and concept ...

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How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods

TAMA at Swahili Beach, Kenya

Three tips for retailers to attract customers who are looking for memorable shopping experiences

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How to Attract New Customers With a Diverse Assortment

3 Ways for Retailers to Build a Resilient Business

Strategies that can be employed to help retail businesses stay resilient during economic downturns

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3 Ways for Retailers to Build a Resilient Business

Men in Coats Standing in Front of Fabrics on a Clothesline by Ron Lach, courtesy of Pexels

No longer a niche concern, sustainability is a mainstream trend that is shaping the consumer goo...

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How Consumer Preferences Are Driving Growth in Sustainable Wholesale

Woman applying face cream. Image by Sora Shimazaki, courtesy of Pexels

Three strategies for beauty retailers to tap into a growing and lucrative market segment, and pro...

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How Retailers Can Drive Equity and Representation in Beauty

Marula tree

Three key ways in which the African continent has impacted the global beauty industry

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The Influence of Africa on the Beauty Industry

How African Brands Are Leading the Sustainability Charge in the Beauty Industry

From plastic-free packaging to renewable resources, beauty brands are becoming more environmental...

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How African Brands Are Leading the Sustainability Charge in the Beauty Industry

Photo by Anna Nekrashevich courtesy of pexels.com

The best way to plan for key consumer shopping moments across the calendar year

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How to Navigate the Wholesale Retail Calendar

Nordstrom Partners With The Folklore Group to Connect With Black-Owned Brands

Nordstrom will continue to grow its assortment of diverse brands through The Folklore Connect

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Nordstrom Partners With The Folklore Group to Connect With Black-Owned Brands

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