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The Folklore Edit

The latest global retail news, trends and wholesale insights.

Style Meets Sustainability: The Eyewear Brands Embracing the Green Revolution

Explore the rise of sustainability in eyewear, the key players leading the charge and the valuabl...

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Style Meets Impact: The Eyewear Brands Embracing Sustainability

Seamless Collaboration: Using Virtual Appointments and In-App Messaging on Connect. Photo by Diva Plavalaguna/Pexels.com

Connect with partners effortlessly and foster collaboration with our key communication features

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Wholesale Appointments: Using Video Chat and In-App Messaging for Wholesale

In the News: Funding Fashion Shows, Improving Supply Chains, Reaching Latinx Consumers and more

Get all the latest headlines, events and announcements in the world of fashion and wholesale retail

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In the News: Funding Fashion Shows, Improving Supply Chains, and Reaching Latinx Consumers

The Top Holiday Home Decor Trends

Key product categories within the homeware and decor space that are perfect for the holidays

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The Trend Report: The Top Holiday Home Decor Ideas for the Festive Season

Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs

Taking vital steps towards achieving a more inclusive and prosperous retail industry

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Black Business Month: How Retailers Can Embrace Diversity and Empower Entrepreneurs

What Retailers Should Know About Sustainable Products

Understanding consciously made products and the reasons why retailers should stock them

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What Retailers Should Know About Sustainable Products

Why More Brands Are Embracing Holistic Beauty and What It Means for Retailers

Understanding the rise of holistic beauty and how retailers can tap into this growing market and ...

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Why More Brands Are Embracing Holistic Beauty and What It Means for Retailers

The Trend Report: Resort 2024

The Folklore Connect’s guide to the top looks of the mid-season collections to watch out for when...

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The Report: Top Trends From Resort 2024 Collections

How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

Meet the retailer behind the independent online store that specializes in artisanal African-made ...

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How the Founder of Retailer Hamalie Is Bringing African-Made Goods to the World

How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods

The Folklore Connect partners with retailers of all sizes, including small boutiques and concept ...

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How These 5 Independent Retailers Champion Clean Beauty and Artisanal Home Goods

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