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The Folklore Edit

The latest global retail news, trends and wholesale insights.

How to Build a Community of Loyal Customers as a Wholesale Brand

Steps that emerging brands can take to cultivate an engaging audience based on brand identity, va...

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What Is a Brand Community and How to Build One

How to Plan Your Production Budget for a New Season. Photo by Ron Lach/Pexels.com

Tips for budgeting to position your fashion brand for growth and success in a new season

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How to Effectively Plan and Budget for the Production of a New Collection

Earn rewards when you refer a retailer to The Folklore Connect

Invite retail stores to The Folklore Connect and earn credits towards your subscription

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Unlocking Success Together: How to Earn Rewards With Connect Retailer Referrals

In the News: Funding Fashion Shows, Improving Supply Chains, Reaching Latinx Consumers and more

Get all the latest headlines, events and announcements in the world of fashion and wholesale retail

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In the News: Funding Fashion Shows, Improving Supply Chains, and Reaching Latinx Consumers

How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

Insights into the steps some wholesale fashion brands are taking to optimize their operations and...

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How Wholesale Brands are Building Resilient Supply Chains in Emerging Markets

How to Determine What Manufacturing Process Works for Your Wholesale Brand

The key factors to consider when deciding how to manufacture and produce your designs for the who...

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How to Determine What Manufacturing Process Works for Your Wholesale Brand

Clothing rack by Cute Saint

Your brand’s essential checklist for market success

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Pre-Market Checklist for Fashion Brands Preparing to Sell Wholesale

How to Financially Prepare Your Brand to Transition Into Wholesale Retail

Learn the key financial factors to consider, from profit margins to production capacity and payme...

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How to Financially Prepare Your Brand to Transition Into Wholesale Retail

How to Develop and Create Amazing Products That Customers Will Love

Key steps for brands to create amazing products that resonate with their customers

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How to Develop and Create Amazing Products That Customers Will Love

How to Identify Retailers That Align With Your Brand

Tips on identifying and connecting with retailers that are the right fit for your brand and how t...

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How to Identify Retailers That Align With Your Brand

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