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Introducing The Folklore Connect’s Home & Beauty Digital Market

After the success of The Folklore Connect’s Digital Market Week for apparel and accessories brands earlier this year, we are pleased to announce that we will be hosting our first virtual trade show dedicated to home goods and beauty brands. The Home & Beauty Market event takes place from May 17-19, and will provide retailers with an exclusive opportunity to connect with diverse lifestyle brands, and give access to source new home and beauty products that their customers will love.

The three-day event will allow growing brands to expand their network significantly and connect with international retailers. The global nature of digital trade shows enables participants to form new and lasting relationships with partners they might otherwise miss.

This time around, we are extending an invitation to external homeware designers and beauty brands who would like to participate in the trade show, to register on The Folklore Connect and have the opportunity to connect with retailers around the world.

How it works

For brands

It is free for all brands registered with The Folklore Connect to participate in the Home & Beauty Market. Joining the Connect platform gives diverse brands the chance to be discovered by new stockists and build long-lasting partnerships as they grow their wholesale business.

All participating brands will have access to Connect’s full retailer network of boutiques, concept stores, e-commerce stores and department stores. Designers and brand representatives can also invite any existing partners or prospective retailers to the event (they are also required to create a Connect account).

With Connect’s technology platform, brands will be able to set their availability and host virtual appointments for retailers, curate a digital showroom of their product assortments, and create explainer or demo videos for visitors.

Already on Connect? Simply log in to your Connect dashboard and follow the link to register


For retailers

The Home & Beauty Market event is open to all retailers looking to discover and source homeware, interior décor, beauty and grooming products from brands based in an emerging market such as Africa, South America, Asia or the Caribbean. Access to the virtual show is free for retailers.

Participating buyers and retailers will be able to view digital showrooms, book virtual appointments to meet the founders behind the brands they’re interested in to learn more about their products, and place wholesale orders for their stores.

All products featured in the digital showrooms will be open for wholesale orders, and new retailers will receive an exclusive offer of $150 off on their first order. 

At Connect digital markets, brands will offer exclusive limited-time price discounts, as well as other promotions such as free product samples. In addition, Connect offers free international shipping on all orders. At no extra cost, we’ll send your orders directly to you at any destination across the world.

Register to attend as a new retailer here

New to The Folklore Connect? Sign up to shop wholesale or apply to sell as a brand