In the News: The Folklore’s NYFW Showroom, Nairobi’s Eco-Fashion Scene and More

In the News: The Folklore’s NYFW Showroom, Nairobi’s Eco-Fashion Scene and More

Welcome to another edition of In The News, where we bring you an exciting roundup of the past month’s most captivating events and announcements in the world of fashion, wholesale and retail. As the next fashion month calendar approaches, kicking off with New York Fashion Week on September 7, share the news of The Folklore Connect’s second seasonal showroom during the event.

Additionally, we take a look at the burgeoning but varied fashion industries in the African countries of Cameroon, Kenya and Nigeria, and share some insights into the latest buzz when it comes to eco-friendly fashion. Read on below.


WWD announces The Folklore Connect NYFW Showroom


The Folklore Connect’s Second Seasonal NYFW Showroom

In an exclusive, WWD announced that The Folklore Connect will be hosting its second seasonal showroom during New York Fashion Week in September, following on the heels of the first showroom in February, which attracted up to 1,000 buyers, editors and industry professionals. Powered by Shopify, the four-day event will be held in Soho, NY from September 7-10. Featuring the latest collections from 15 diverse designer brands such as ISRAELLA KOBLA, The Lulo Project and AAKS, the showroom will enable retailers to discover and source diverse and sustainable brands in global markets from Ghana, Nigeria, South Africa, and Colombia to London, New York, Atlanta and Toronto.

How Traceability Became the Latest Eco-Friendly Buzzword in Apparel

The growing trend of traceability in the apparel industry has been touted as a means to enhance sustainability and transparency. Modern Retail discusses how brands are increasingly adopting traceability technology to track the journey of clothing items from raw materials to the end consumer. This technology helps ensure ethical and eco-friendly practices throughout the supply chain, aligning with consumers’ increasing demand for eco-conscious products. It also highlights the challenges and benefits of implementing traceability and how it can differentiate brands in the competitive fashion market.
Modern Retail


Why Cameroon Is Fashion’s Gateway to Central Africa

The Business of Fashion explores why Cameroon is seen as a potential hub for the wider central Africa subregion despite geopolitical tensions and a challenging business environment. The country’s strategic location, economic potential, and cultural diversity make it an attractive destination for fashion brands and retailers looking to expand their presence in the Central African region. The growth of local talent, the challenges and opportunities within Cameroon’s fashion market, and the role of international brands all contribute to shaping the region’s fashion landscape, which is garnering the interest of global fashion industry players.
Business of Fashion

Inside Nairobi’s Eco-Fashion Scene

Vogue Business examines Nairobi’s burgeoning eco-fashion scene and its contribution to sustainability in the fashion industry. It explains how Kenyan designers and entrepreneurs are embracing eco-friendly practices, from sourcing sustainable materials to adopting ethical production processes, and the role of fashion events, such as Nairobi Fashion Week, in promoting sustainability and providing a platform for sustainable fashion brands. It also touches upon the challenges and opportunities within Nairobi’s eco-fashion landscape, emphasizing the capital city’s potential to lead the way in sustainable fashion innovation in Africa.
Vogue Business

How Nigeria’s Struggling Economy is Impacting its Fashion Industry

OkayAfrica takes a look at the significant impact of Nigeria’s economy on its fashion industry, and how fashion brands are attempting to weather the storm by adapting and innovating accordingly. Highlights include how the fashion sector has evolved into a major economic driver over the years, but may soon be hampered by an economic downturn, which can cause consumer to be more budget-conscious. The article also explores various aspects of the Nigerian fashion ecosystem, from traditional textile production to the rise of contemporary designers and the growth of fashion retail. It also underscores the challenges faced by the industry, including infrastructure limitations and counterfeiting issues.


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